Life, 1910-11-03 · page 62 of 72
Life — November 3, 1910 — page 62: what you’re looking at
What you’re looking at
This is primarily a **subscription solicitation page** for *Life* magazine, decorated with whimsical illustrations of dancing figures in period dress (likely early 20th century). The page promotes: 1. **The upcoming "Horse Show Number"** — a themed issue featuring cover art by Henry Hutt, with the pitch that *Life*'s covers are eye-catching enough to collect and frame. 2. **Christmas subscription drive** — "The Psychological Moment" section argues this is prime time to subscribe before Christmas, using humor to encourage impulse purchases ("Obey That Impulse"). 3. **Pricing and availability** — emphasizing *Life* costs only ten cents at newsstands, with subscription rates listed ($5.00 domestically). The satirical tone is evident in phrases like "a million dollars worth of wit, wisdom and fun for only a little five[r]" and the cheeky "Right After the Horse Show, HELL" — likely a joke about post-holiday letdown or satirizing wealthy society events. The dancing figures throughout suggest the magazine's comedic, lighthearted brand of satire typical of early 20th-century American humor publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\\e_.. | Horse Show Number of Lite NEXT WEEK The cover is by Henry Hutt. Speak- ing of this, when you pass any news-stand in the country these days, have you gotten into the habit of looking for Life Covers ? You can usually tell them a fair distance away. They are all warranted to capture the eye and heart at thirty paces. Get them for ten weeks or so and then make a frieze around your room, — pone The Psychological Moment From now on to just before Christ- mas is the open season for subscribers. 4 ( May we bring you down? \ Right After the The cost is infinitesimal—a million dollars worth of wit, wisdom and fun for only’ a little Aver. , Horse Show, And by beginning now you get the Don't be bashful. H great Christmas number along with Ask for LIFE at e all the rest. any News-stand. HELL bot Obey That Impulse Ten Cents. Gad Subscription $5.00 Canadian $5.52 Foreign $6.04 = comicbooks.com