Life, 1910-11-03 · page 53 of 72
Life — November 3, 1910 — page 53: what you’re looking at
What you’re looking at
**Main Content: "Tweedledum and Tweedledee"** This is a satirical commentary on human hypocrisy and double standards. The piece lists paired scenarios showing how we judge identical behaviors differently depending on who performs them. When "the Other Fellow" does something, we use negative terms ("ugly," "obstinate," "cranky"); when we do it, we use positive euphemisms ("nerves," "firmness," "discriminating"). The title references Lewis Carroll's characters to suggest this behavior is absurdly predictable and universal. The satire targets our tendency to rationalize our own conduct while condemning others for the same actions—a timeless observation about human nature and moral relativism. **Secondary Content:** Two period advertisements appear: Makaroff Russian Cigarettes and Rauch & Lang electric automobiles (notable for marketing ease of operation to women drivers). A brief joke titled "Waiting" concludes the page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a Tweedledum and Tweedledee Have you ever noticed? When the Other Fellow acts that way he is “ugly”; when you do it’s “nerves.” When the Other Fellow is set in his ways he’s “obstinate”; when you are it is just “ firmness.” When the Other Fellow doesn’t like your friend he’s “ prejudiced”; when you don’t like his you are sim- ply showing that you are a good judge of human nature. When the Other Fellow tries to treat some one especially well he is “toadying”; when you try the same game you are using “ tact.” When the Other Fellow takes time to do things he is “ dead slow”; when you do it you are “ deliberative.” When the Other Fellow spends a lot he is a “ spendthrift”; when you do you are “ generous.” When the Other Fellow picks flaws in things he is “cranky”; when you do you are “ discriminating.’ When the Other Fellow is mild in his manners he is a “ mush of conces- sion”; when you are it is being “ gra- cious.” When the Other Fellow gets de- structive it is “toughness”; with you it is “ forcefulness.” When the Other Fellow gets too lively he is “ fast”; when you do it is just “high spirits.” When the Other ‘Fellow holds too tight to his money he is “close”; when you do you are “ prudent.” When the Other Fellow dresses If you want to settle the ques- tion of cigaret quality forever —at my risk— send your name to me now and teceive my big dollar offer. _MAKAROFF i RUSSIAN 3 CIGARETS have made good on the broadest claims ever made for anything to smoke. Write now for the big dollar offer to prove it Natanrof ~ o-elrn Mail eddreas—95 Milk Street, Boston The Electric of Almost Primary Simplicity ‘The simplicity and ease with which Rauch & Lang Electrics are operated are best evidenced by |the fact that many owners allow their children, | unattended, to run them about the city parks and boulevards, They are easy to steer. Throwing the power on and off and applying the brakes is all done with a single lever. Simplicity itself. The car is so responsive to the power-control at all times and so sensitive to brakes that it seems to extra well he’s a “dude”; when you do it is simply “(a duty one owes to society,” When the Other Fellow runs great risks in business he’s “ foolhardy”; when you do you are a “great finan- cier.” When the Other Fellow says what he thinks he’s “spiteful”; when you do you are “ frank.” When the Other Fellow won't get caught in a new scheme he’s “ back- 781 answer your impulses before you have turned them into action. The Rauch & Lang control is unique and is in- valuable, especially to women who wish to drive. This patented device is insurance in traffic diffi- culties. Exide Battery standard equipment; Edison or any other battery furnished if desired. ‘The Rauch & Lang agent in any of the principal cities will gladly demonstrate. The catalog, mailed on request, describes the car in detail. The Rauch & Lang Carriage Co. 2271 West 25th Street Cleveland, Ohio woodsy”; when you won't you are “conservative.” When the Other Fellow goes in for music and pictures and literature he’s “effeminate”; when you do you are “artistic. Waiting Aunt Anna asked her little nephew what he would like to give his cousin for his birthday. “T know,’’ he answered, “ but I ain't big enough.’’—The Delineator. comicbooks.com