Life — November 3, 1910 — page 5: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page**—it's a **full-page advertisement** for the Locomobile automobile, appearing in Life magazine. The ad shows a 1911 Locomobile parked in front of an ornate classical building with columns and arched doorways, emphasizing the vehicle's elegance and suitability for upscale clientele. The text highlights technical features: "High Tension Ignition on all 1911 Models," four-door bodies, demountable rims, shaft drive, and four speeds. The 30 four-cylinder engine with 3500-4600 specifications underscores engineering sophistication. The Locomobile Co. of America, headquartered in Bridgeport, Connecticut, lists offices in New York, Philadelphia, Boston, San Francisco, and Chicago, targeting wealthy urban markets during the early automobile era.