Life — November 3, 1910 — page 49: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

for 1911 There Are 22 Models of Overlands They run from 20 to 35 horsepower—from 96 to 118-inch wheel bases—from All the latest improvements—all the new ideas $775 to $1,675. In the evolution of the past three years the Overland has become the most popular car in the country. No other car now commands such a demand. More than 20,000 Overlands are now in use, and dealers have al- ready paid deposits on over 18,000 of the new-season models. Five factories are required to keep up with demands. Their daily capacity is 140 cars. The Reasons Are These The initial success of the Over- land was due to a wonderful engine —to a practically trouble-proof car. The matchless mechanism set a new standard in motor car con- struction. Inspection was carried to ex- tremes. The various parts of an Overland car must pass more than a thousand inspections. Each engine is run for 48 hours before it goes into the car. Each crank shaft is turned 6,000 times in its bearings. Each finished car is given at least two severe road tests. As a result, there are 20,000 delighted Overland owners. Each owner tells others about his car. There has been many a time when we could not fill half the resulting orders. New Conditions Now Now conditions call for a lower cost. We have met those con- ditions by investing $3,000,000 in modern automatic machinery. Model 45. One of our 20h. p. modela—$775. Four cylinders—96-inch Wheel Base. By these labor-saving methods we have cut the cost of Overlands 28 per cent in two years. And we get, in addition, exactness to the thousandth part of an inch. No ordinary maker can begin to give what the Overlands give for the money. And we are now making 22 models, so that every buyer can find in the Overland line a car which meets all his ideas. What- ever you want in size, style, cost or power, you can find it here. These 22 models include almost every desirable type of a car. They include Torpedo Roadsters, the new Fore-door Tonneaus and Inside - Drive Coupes. And the newest models —the fore - door models—in the Overland line cost the same as the open front. Our 1911 Prices For $775 we are making a 20- horsepower roadster, with a 96- Our $1,250 four-passenger Coupe. Model 38. One of the five styles of $1,000 cars. 25 h. p.—102-inch wheel base. inch wheel base—a_ four-cylinder car which is easily capable of 45 miles an hour. We are making a Torpedo Road- ster—the latest type of a racy car —as low as $850. The 25-horsepower Overlands, with 102-inch wheel bases, sell for $1,000. Five styles of body, in- cluding delivery body. The 30-horsepower Overlands, with 110-inch wheel bases, sell for $1,250. The bodies include the torpedo roadster, the fore-door tonneau and the open-front tour- ing car. We are making a four-passen- ger inside-drive Coupe for $1,250. It is ideal for winter driving. The 35-horsepower Overlands, with 118-inch wheel bases, sell for $1,600 and $1,675. All prices quoted include magneto and full lamp equipment. Send for the Book The Overland Book for 1911 shows all the styles and gives all specifications. Write us a postal for it. When we send it we will tell you where to see the cars. There are Overland dealers in 800 towns. Don’t choose an automobile until you know about the most popular cars of all. The Willys-Overland Co. Dept. P-26, Toledo, Ohio Licensed under Selden Patent Model 54. A torpedo body on one of the new higher-power models. All prices include gas lamps and magneto comicbooks.com