Life — November 3, 1910 — page 25: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Ladies, “LIE Attention! Fashion Reform League is Now an Assured Success.--A A DINNER GOWN EN REAL IRISH PACE 1 FAMILLE, DEMITASSE IFE takes pleasure in announcing a new woman’s movement—stupen- dous and momentous in its consequences to every woman of this country. From private advices, we are enabled to state that the success of the new movement is now assured. Nothing re- mains but to complete the details of management, Every woman in this country is inter- ested. This movement is not only bound up h our country’s best interest, but it is of vital importance personally to every woman. Briefly, the situation is as follows: Up to the present time all our fash- ions have been imported from Paris and have been controlled almost absolutely by the tradespeople. The women of America have bee slaves—slaves to fashions designed a year in advance by people who have made a business of exploiting their own wares. The hobble skirt is an instance. It was originated over a year ago and interest in it has been gradually worked up until now every woman will be forced to wear one whether she likes it or not. One word at the start about the new movement, in order to correct imme- diately any false impression likely to arise. ERTIONS THROUGHOUT ; TRAIN OF AIGRETTES OF COPPEE STAINED DAMASK WITIL PLUMES EN CASSOWARY. It is not a movement to restrict fash- ion, to limit it in any way. On the con- trary, we confidently predict that from this time forth American women will lead the world in the startling original- ity of their clothes. Wkat we aim to do is to be no longer under the control of any one else Fash- ion is the supreme art. lt hes at the basis of all civilization. We shall recognize it as such and shall place it where it belongs. Our board of govern- ors—composed of some of the leading women in this country—(we hope to an- nounce their names a little later)—are giving this matter their closest atten- tion. At present it is impossible to give all the details of this wonderful movement But the following statements will cou vey some idea. American women spend more money on their clothes than any other women in the world. And with this they are under the dictatorship of foreigners. Hereafter they will control their own materials and designs and will make the tradespeople cater to them. This is rev- olutionary. It means American fas for the Americans. Hitherto the fashions have been made by chance or in obedience to the dictum ions Great Woman's Movement of narrow-brained tradesmen. All this will now be changed. The facts that have been produced in this meager wan- ner during the past year are as nothing compared with the fashions which are 10 come—all under our control. These fashions will be announced at the beginning of each season for the sea- son following, in order to give aniple time. Each season will be much shorter than at present. They will be controlled by our board of managers. This board will stop at nothing. In order to get some idea of how revolutionary the movement is, it is only necessary to call attention to the methods of arriving at results, The statement of the president of the board, just received, is as follows: “We are progressives. We can be nothing else. We recognize that fash- ions dominate the world and we shall hereafter promulgate American effects ‘THE ~ THAIS” COME-OUT KIMONA POR A DEBUTANTE comicbooks.com