Life, 1910-11-03 · page 2 of 72
Life — November 3, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not political satire. It promotes a free 1911 "Vanity Fair" Art Calendar from Armour Company, a major meatpacking firm. The calendar features illustrations by prominent artists (Penrhyn Stanlaws, C. Allan Gilbert, James Montgomery Flagg, and Henry Hutt) depicting fashionable women with flowers and new hats—typical early 1900s "Gibson Girl" aesthetic imagery celebrating feminine beauty and fashion. The actual satire is subtle and implicit: **Armour uses high art and glamorous female imagery to market soap and toilet products**—positioning mundane hygiene goods as luxurious lifestyle products. The strategy exploits aspiration; women could obtain "artistic merit" artwork by purchasing soap with wrappers. This represents early 20th-century advertising's manipulation of consumer desire through association with art and beauty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| tered at the Post Ofice at New York, No og ul " Class Mail Matter aos Vanity fair art alendar A Ak orga ATTN IS LO (ail WIGS “ ANITY FAIR" is the title of the Armour Calendar for 1911. With pencil, crayon and brush, Penrhyn Stanlaws, C. Allan Gilbert, James Montgomery Flagg and Henry Hutt have delineated our Ameri- can Girl at that most interesting moment when enraptured with her new Hat, her new Dress, her new Jewels and box of freshly cut lowers. She is both charmed and charming. These four illustrations have an exquisitely designed cover in colors by Walter Ufer, using the peacock and Tosebush to embody the idea contained in the calendar. No calendar from the highest priced art shops can excel it in artistic merit and attractiveness—it is admitted to be the acme of the printer’s art, and this we offer free to you. How to Get It Art Proofs for Framing Send_in three wrappers from Armour's Transparosa, Sylvan Toilet or We have reproduced a limited number of these drawings on extra size paper, Supertar Soap, with 4 cents to cover postage, or 25 cents in stamps, and we will with all printing left off. These are ideal for framing. We will seod the send the calendar by return mail one you select, prepaid, for 25 cents, or the set, with a calendar, for $1.00. We Make This Offer to Enable You to be Better Acquainted With the Mrmours Toilet Articles For as the pictured beauties of the calendar are enraptured with their new All that the most exacting woman could demand for shampoo bath and possessions, so will you be enraptured with the purity and delicacy of the dressing table is found 1n these master-productions of th famous Armour lab- Armour toilet articles when you have tried them. oratories. They set a new standard of perfection. Sylvan toilet soap is an = Transparosa is a clear, Supertar represents the absolutely pure product of amber transparent soaj absolute perfection of @ the Armour laboratories. pertomed with anaapecially (eal shampoo soap. It is made Its cleansing, softening ef- delicate attar of rose. [tis from triple-distilled! extract fect upon the skin is mar- carefully seasoned and of Southern Pine Tar, aed velou It may be hadin iathers plentifully in the affords a any one of six delicate per- | harden water. Men white lather ; fumes: heliotrope, rose, RS J highest degree beneficial to sandalwood, carnation, vio- All dealers carry the scalp, leaving the hair let, lilac. Armour Toilet Articles soft, fluffy and lustrous. Dept. of Toilet Soap ARMOUR 4x» COMPANY CHICAGO Section L comicbooks.com