Life, 1910-11-03 · page 18 of 72
Life — November 3, 1910 — page 18: what you’re looking at
What you’re looking at
This is a **full-page automobile advertisement**, not political satire. It announces the 1911 Rambler cars manufactured by the Thomas B. Jeffery Company in Kenosha, Wisconsin. The ad promotes various body styles (landaulets, coupes, limousines, roadsters, touring cars) in two horsepower options (45 and 34). Key selling points include comfort features like elliptic springs and shock absorbers, plus the ability to climb grades slowly in high gear—positioning the Rambler as practical and safe rather than requiring reckless speed. The decorative border and side illustrations (labeled "Rambler Sixty-five," "Sixty-four," "Sixty-three") display different car models. This is typical early automotive marketing in *Life* magazine, which accepted substantial advertising revenue. The text emphasizes reliability and ease of operation for early 1900s drivers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rambler Sixty-five Rambler Sixty-four 1911 Cars Now Ready IE 1911 Rambler is now ready and orders are being taken for early deliveries of all styles. The line includes landaulets, coupes, limousines, town cars, roadsters, toy tonneaus and five and seven-passenger touring cars with detachable fore doors. Details and construction alike for all: two sizes, forty-five and thirty-four horsepower. Forty-inch wheels on all seven- passenger open cars, thirty-six-inch wheels on all others. Seven-eighths elliptic springs and shock absorbers produce gratifying comfort. The offset crank shaft and straight-line drive enable you to travel through sand and up grades on high gear as slowly as ten miles an hour. That there is no need to rush the hard pulls is one of the charms of driving a Rambler. Special Announcement Number of Rambler Magazine will be sent, on request. The Thomas B. Jeffery Company Main Office and Factory, Kenosha, Wisconsin Branches: Boston, Chicago, Milwaukee, Cleveland. San Francisco New York Dealers: The Rambler Automobile Co. of New York, 38-40 West 62nd Street, New Y crk Rambler Sixty-three comicbooks.com