Life, 1910-11-03 · page 16 of 72
Life — November 3, 1910 — page 16: what you’re looking at
What you’re looking at
This page satirizes the early 20th-century craze for mysticism, transcendentalism, and New Thought spiritualism. Life magazine (a humor publication) mocks the concept of a magazine with "mental subscribers" on different spiritual "planes of consciousness"—a direct jab at popular occult and pseudo-scientific spiritual movements of the era. The cartoon presents absurdities: imported yogis from Calcutta, charging real money ($10 annually) for imaginary spiritual advancement, and managing an "imaginary circulation of over twenty millions." The humor targets gullible believers who paid actual fees for claimed spiritual enlightenment. References to "Christian Scientists" and "thoughtists" indicate competing metaphysical movements Life lumps together as fraudulent. The cartoon characters (One Yogi, Blue, Yellow, Gee Ime Mit) represent the scheme's operators exploiting the masses' "groping in physical darkness." The satire critiques both the pseudoscience itself and its mercenary exploitation of vulnerable believers seeking spiritual meaning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IMAGINARY Impossible, Just at Present, to Take on More Than Fifteen Million Mental Subscribers. INCE the announcement last week of the three states necessary in order to reach the Life sub- scribers’ plane, we have been receiving vibrations from all over the noumenal world, urging us to extend our list. This we cannot do, however, at present, owing to the tax upon our powers, and those on the wait- ing list will still have to wait. In the meantime, we are happy to announce that the trained band of yogis imported from Calcutta is doing great work, and we hope to import more of them soon; not that this is absolutely necessary, but our experience is that they can do better work when they are physi- cally near, owing to the thought barriers erected around the western continent. One yogi who prac- tices the advanced rhythmic breathing can easily do the work of three Christian Scientists and a new thoughtist thrown in. We have received so many earnest inquiries from those in doubt, and also from countless skeptics, that perhaps a further word may not be amiss. Many protests have also been vibrated to Gee. Ime. Mit., our manager, from those who are on the subscribers’ plane, against what they are pleased to term our over charitable attitude. Having reached this plane of utter harmony, they do not understand why we should waste power on the vast multitude. We have no hesitation in saying to these friends that they apparently do not appreciate that we are doing the greatest work attempted in many cen- turies, namely, that of lifting up the vast multitude who have hitherto been groping in physical darkness. So far as the skeptics are concerned, we have only a word for them. We are obliged to use in this purely physical and materialistic department the language which is best under- stood by those still groping in physical darkness. Sometimes this language may contain the impression of flippancy; but the skeptics must disabuse their minds at once that on the higher plane there is any narrowness, or stilted vision. On the con- trary we are continually joyous; we have our little jokes, we are free and casy; we can mentally poke a yogi in the ribs, for example, when he has entered on the great silence, and still be in strict harmony with the grand work he is doing. Also we have been accused of charging too much imaginary money, and this has been held up against us as if Blue. we were hypocrites. But mental money is only so much power. We de- mand this power from our subscribers (only ten dol- lars a year), and from those on waiting list (only five), because we can thus give it out afterwards in order to lift up the masses to a higher plane. We receive nothing ultimately ex- cept the losing of our- selves in utter har- mony. The three planes are in reality quite simple: First, the common or physical plane. Sec- ond, the first harmonic plane (or waiting list). Third, the second harmonic, or subscribers’ plane. Many have reached the first plane, but don’t know it yet, because their physical and subliminal selves have not co-ordinated. This may come at any moment. This letter, just received, will explain this awaken- ing. DEAR LIFE: Yesterday I was a physical being groping about in dark- ness. To-dayl fe become conscious of vibrations hitherto unknown, Tread the purely physical Life every week, and enjoy itin a physical manner, but now that my subliminal self has made itself known to me, I can't wait to become a mental subscriber. Where is my place in the line? Ihave sent in my five imaginary dollars all right. Please connect me with the right department. I am new at this busin and want more light, In reply to this correspondent, we say, Con- centrate. Practice alternate breathing, go into the silence twice a day, banish care, demand the ultimate, and remain utterly passive. Pretty soon you will be laughing to yourself over some- thing, you know not what. That is only a joke from some late mental copy of Life, which some generous subscriber has vibrated to you out of the goodness of his subliminal self. Here is another that perhaps deserves an answer: DEAR SIRS: What is this Imaginary Life anyway? How doesit feel? What does it look like? Iam ready to think ten dollars al- most any time and take a chance on it. At the same time, even ten dollars in mental money is no joke in these days unless you are sure of some return. [have been up against eo many mundane or purely materialistic trusts that [hate to be buncoed any more, even in my mind. What do you guarantee? D—s—. In reply, we will say that the effect of our having a bona-fide imaginary circulation of over twenty millions, and that fifteen million of these are subscribers who won't budge to let anyone else in, is pretty good evidence of what the mental life is. We don’t need our friend, but we like his hearty manner, and for his benefit we will say that the Mental Life is the highest point yet reached in cosmic humor. When we first started it, while, of course, every- thing on the higher plane (Continued on page 745) SS izusinty Cae SS | Son ev ie comicbooks.com