Life — November 3, 1910 — page 10: what you’re looking at

What you’re looking at

# Analysis This page contains two advertisements with no political cartoons. The top ad promotes **Diamond Rubber Co.'s tire mileage** products, featuring an early automobile with well-dressed onlookers—a typical early 1900s endorsement image emphasizing modern transportation technology. The bottom ad advertises **Underberg Bitters**, a digestive liqueur marketed as "appetizing and bracing." The ad claims it "tempts the appetite" and is "greatly appreciated by those who travel" and "for the Sportsman." The cartoon accompanying the bitters ad shows two men in conversation with the caption: "I seen you taking dinner mid my wife. I neffer could bear the sight of a starving woman." This is ethnic humor (the broken English suggests a German or Eastern European character) playing on jealousy and appetite—connecting to the bitters product being promoted as an appetite stimulant.