Life, 1910-10-27 · page 7 of 44
Life — October 27, 1910 — page 7: what you’re looking at
What you’re looking at
This page contains **two separate items**: a dress shirt advertisement (left) and a life insurance advertisement (right). The **dress shirt ad** shows a man demonstrating the "Cluett" brand's bosom design, which supposedly stays flat and unwrinkled. The smaller cartoon below mocks a cowboy figure, with text reading "WELL, WHAT DO YOU THINK OF HIM? City Nephew: WHY—WHY, HE'S ALL RIGHT,—BUT WHERE'S HIS NECK-TIE?" This satirizes rural versus urban fashion standards of the era—poking fun at a frontier figure lacking metropolitan dress conventions. The **insurance ad** ("Peace and Plenty") by Elbert Hubbard argues that life insurance provides financial security against poverty and uncertainty, presenting it as essential for peace of mind. Both ads target male readers with appeals to respectability and security.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE | DONCHESTER saicr | ~Peace and Plenty ee Sera We and ce leeet te An Advectisement by Elbext Hubbacd bosom remains flat, uncreased and in its place. Send for the Booklet. $2.00 and $3.00 Cluett, Peabody & Co., Makers, Troy. N. Y. OVERTY destroys a man’s ccurage and weakens his natural inclination to lock you in the eye and tell the truth. Money is the counter in this game of life. And-while we do not love Money for its own sake, we realize that it is only money that can ward off want, woe, wretchedness—perhaps starvation—when earning power is gone. And earning power for all of us will surely go some time—this we know.€Money stands between you and the fear of want. When you insure your life you insure your peace of mind. Also, you insure the peace of mind of those who depend upon you. It is not want that cats out our hearts and renders our work nil: it is the fear of want—worry, apprehension, uncertainty, doubt.o£Life-insurance means assur- ance. I believe that nothing will increase a man’s earning power so much as the feeling that he is an insurable proposition, and has made all snug against stormy weather, and even mortal shipwreck itself. Yet money in a lump sum in the: hands of those not versed in finance is a burden, and sometimes a menace. It lays them open to the machinations of the tricky and dishonest, also the well-meaning men of the Colonel Sellers class, who know just how to double it in a month.<£Realizing these things, and to meet a great human need, the Equitable is now issuing a policy which, instead of being paid in a lump sum, gives a fixed monthly payment as long as the beneficiary shall live, payable for twenty years in any event. It works either way. It will provide an income for your own future if you live. It will pro- vide an income for your wife (or your son, daughter, mother, father, sister or other dependent) if you die. And if you both live, it will protect you both. “Strongest in the World”’ THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES PAUL MORTON, President, 120 Broadway, New York AGENCIES EVERYWHERE! Noneia your town? Then why not recommend to us some good man—or woman—to represent usthere > Great opportunities to-day in Life-Insurance work for the Equital THE EQUITABLE SOCIETY, 12 Broadway, New York Without committing myself to any action, 1 would like to know what it would WELL, WHAT pO YoU THINK oF aia? cost to provide a monthly Life income of $ payable at my death toa ty Nephew: wity—wity, 18's ALL RIGHT, B—vUT WiteRe’s person wore years cface. ‘Is ? kOCKERS ? Name. Address 35 comicbooks.com