Life — October 20, 1910 — page 8: what you’re looking at

What you’re looking at

# Baker Electrics Advertisement This is a commercial advertisement for Baker Electric vehicles, not political satire. The image shows a well-dressed woman in elegant Edwardian attire entering or exiting an electric automobile, positioned outside what appears to be a upscale residence. The ad emphasizes "social prestige" and "refined usage by women," marketing the Baker Electric as a status symbol suitable for ladies of means. The vehicle's "noiseless shaft drive and luxurious ease" are highlighted as ideal for social occasions. This reflects early 1900s attitudes where electric cars were marketed as suitable for women—quieter and easier to operate than gasoline vehicles. The ad targets affluent female consumers, positioning the Baker as both a practical and socially prestigious purchase. The 1911 models mentioned were being delivered at that time.