Life, 1910-10-20 · page 39 of 44
Life — October 20, 1910 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising with reader letters**, not political satire. The main content features: **The Richelieu Union Suit Advertisement** (center-right): A full-page ad for women's underwear emphasizing comfort and fit. The accompanying illustration shows a woman in the garment. The pitch targets women concerned with how undergarments affect dress appearance—selling the idea that this suit provides a smooth, flattering silhouette without visible seams or the discomfort of corsets. **Reader Letters Section** (left): Typical early-1900s magazine correspondence addressing various topics: - A linguistic debate about Arabic plurals - A humorous complaint about *Life* magazine's declining quality - A critical letter about poor village accommodations **Bottom Right**: A cartoon titled "The Near-Sighted Lover" (artist unclear), showing two birds on a wire. **Lower Left**: Advertisements for Cheney Brothers neckwear and Cheney Silks. The page reflects *Life* magazine's mixed format: satirical commentary alongside conventional advertising and reader engagement—characteristic of early-twentieth-century American magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$25 Salo. Nov. 26, Dee-3. Without Spain, Dee. 10 Oriental | [f ati serisume see" [P| AND YOU, MADAM, SHOULD KNOW 7 " The New From Our Readers ; A a (Continued from page 677) singular. We need hardly add that this Arabic plural termination of ‘an’ Union. Suit has nothing whatever to do with our word ‘man,’ and that a further Eng- lish plural in ‘men’ is both barbarous A woman is as well dressed as she and absurd, Very sincerly yours, feels. Scpieribiro Slinwie L. STEELE ghee The new Richelieu Union Suit, that is p knitted to fit and not seamed to shape, A Hopeless Case feels well, and, unlike other underwear, Tue Epitor oF Lire readily lends itself to the drapery of Dear Sir, —I have just bought your modish gowns. current Fashions Number. To say that your numbers are rapidly becom- b} 2 e i peserenivey worse noi be tn Glove Fitting Waist much of an implied compliment to | j Without Seams SA Sas inal er \ C In no way sacrificing its strength, it is congratulation to myself respecting hu- n mor that I am neither a material nor reduced to gauze-like fineness at the mental subscriber. But it must be an Bee waist by a patented process in knit- infelicitous weakmindedness on my ting. Its glove-like fit prevents wrink- part that forces me to hand over ten ling or bunching, and there are absolutely no side seams rfectly good cents to look at you : fea ae chads ‘Tuseday, of, at the to torture the flesh beneath tight corsets. latest, Wednesday morning, comes Has your modiste never quarreled with the fit of your around. It may be merely my own underwear? mbling instinct of t to ki at : . : ° ee ee tony ce ihe Because of the rare quality of fit in the new Richelieu, it until I-get even with the game. . : However, I am beginning to believe modistes recommend it. that by some occult practice your It is a new garment patented by the Frisbie & Stansfield Imaginary Department has obtained a Knitting Company that guarantees it. double-Nelson vibratory hold on my ce material dimes. If I can get real evi- Compare it with others. dence of this I shall apply for a ma- , \evial inlimetion against > imaci On sale at leading department and dry goods terial injunction against you for imagi- On sale! at, leading ‘denatiment jeod dp) is If your dealer cannot supply you, send his name and address, together with your height, weight and bust measurements, and we will see that you are served. FRISBIE & STANSFIELD KNITTING Co. Department “F,” UTICA, N. Y. “For Ten Years Manufacturers of the Famous Richelieu Underwear.” are now offered in a great variety of % = fancies, Bengalines, . - Th fang poet Fiat = ic development of the Cheney | ; actice. M while I . Tubular idea has revolutionized non maipracte feanwhile 1 sup the manufacturing of neckwear, Pose mi while the variety and beauty of Yours hopelessly, bi combinations possible make E. B. Witsos. permanency an assured fact. |aeay Re All our Cravabe are ork Caatnrrce, Mass., Sept. 7, 1910. CRENEY’ Not Pleased E Epitor or Lire: inthe neckband. Tubular, re- To tue Eoro ee eo. eS versible, no padding, tie neatly. I see that your “village” is still Atyour haberdasher's—or S0e much cut up, attd would say that no ee pores a i first-class city or town would “ stand pal page nce ia for” the miserable accommodations CHENEY BROTHERS given foot-passengers between Forty- Silk Meoufecta : South Manchester, Goan, (Continued on page 680) 679