Life, 1910-10-20 · page 31 of 44
Life — October 20, 1910 — page 31: what you’re looking at
What you’re looking at
This page contains **two distinct advertisements** rather than political satire. **Top Advertisement - Kelly Motor Trucks:** Promotes the Kelly (Frayer-Miller) truck brand by describing its victory in "The Trip," a 120-mile endurance contest from Philadelphia to Atlantic City. The ad emphasizes the winning truck's superior fuel efficiency (lowest operating cost per ton-mile) and lighter weight while carrying heavier loads than competitors. It's straightforward commercial messaging highlighting engineering efficiency. **Bottom Left - Cartoon:** A humorous illustration of a cow holding a milk pail, surrounded by small figures. The caption reads: "HEY, FILL, FLY OVER TO THE HARDWARE STORE AND GET A FILE—THEN WE'LL CUT THE BARS AND GET THE LOOT!" This appears to be a whimsical joke about theft or escape, though its specific reference is unclear from context alone. **Bottom Right - McCallum Silk Hosiery Advertisement:** Promotes women's silk stockings as luxurious yet affordable, emphasizing durability and quality. Features an illustration of a woman's leg. The page is primarily **advertising-driven**, typical of 1910s-era Life magazine content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
° The Trip was an endurance contest for motor trucks—a run of PHILADELPHIA 120 miles from Philadelphia to Atlantic City and return. Sixty-nine trucks were entered in this contest, divided into classes according to capacity. *% Awards were made on low cost of operation per ton per mile for trucks fin- \ ishing with a perfect score. 3 The Truck that won this contest was a Kelly (Frayer-Miller) LN Motor Truck operated by a private owner—Fleck Bros. of Philadelphia. The The Track operating cost was 7-s0 of a cent per ton per mile. This was the lowest operat- Q ing cost of any truck in any class in the entire contest. Yet there was just : 6-100 of a cent’s difference in operating cost between this truck and the other Kelly Truck entered by the Kelly Motor Truck Company. How's that for a4 uniformity of performance? Consider also that these two WA: i Fr. 8 Motow Trucks were the lightest trucks in their class, yet each carried 1,000 pounds more load than any other truck in its division. The Trophy awarded the Kelly Truck indicates its superior- ity in the matter of high efficiency and low cost of operation. This high efficiency and low operating cost are due chiefly to the famous exclusite Kelly (Frayer-Miller) Blower-Cooled Engine. But superiority in the matter of tire economy, repairs and general up-keep is due to the Kelly's clean-cut design, perfect balance and light weight in proportion to load capacity. If your business requires the services of more expense of one two-horse truck. Your own " Kelly teamsters can operate it. than coe fee nares esos be Rely Mots Write us today for complete details of re eee eee money for you. It construction of Kelly Blower-Cooled Motor will do the work of three two-horse trucks— Trucks, together with specific information as in many instances it is doing the work of — to just what they are doing for other men in three four-horse trucks, and at the operating your own line of business. The Kelly Motor Truck Company, Springfield, Ohio ILK STOCKINGS GIVE AN AIR Sheer as the OF OPULENCE— |} SMM’ Weave yet in purchasing McCallum Silk Hosiery large expendi- ture is unnecessary. The utmost richness is assured by McCallum quality, and true econo- my by the marked dura- bility and low prices of Siery Get Them From Your Dealer, or Write To Us Auk for No. 201, thin, five alk for evening wear—black only, with spl eeting, No“ 113 and No. 122, fo groeal warble cals No, in.colory to match ony samy . ; McCdlem Sik How a exmpaned by othaee Guarantee Envelope whch protects yu agnnatany defect ia materia cr workmanship. Matched 7 Write for free booklet," Through ‘s Ring” THEN WE'LL CUT TIE MARS AND GET THE LooT!” ] Largest Producers of Silk Hosiery in the World . ms J comicbooks.com