Life, 1910-10-20 · page 2 of 44
Life — October 20, 1910 — page 2: what you’re looking at
What you’re looking at
This is a straightforward **advertisement, not political satire**. It promotes Cluett Shirts during "Cluett Shirt Week," October 22-29, with window displays planned at haberdasheries nationwide. The illustration depicts a well-dressed man examining shirt samples from his chair—a common advertising trope emphasizing leisure and refined taste. The multiple patterned fabrics visible suggest the variety available. **Key selling points:** - Price: $1.50 and up - Large seasonal assortment - Made by Cluett, Peabody & Co., Troy, N.Y. The advertisement appears in *Life* magazine, which published both satirical content and paid advertising. This page exemplifies the latter—a period advertisement targeting middle-class male consumers interested in quality menswear.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Fall Showing of SHIRTS will be made in the windows of the leading haberdashers of your city during Cluett Shirt Week, October 22d to 29th This showing reveals the best product of the leading makers of fine shirts. You will be unable to find again this season such a large assortment of patterns, colorings, and fabrics as you can during this week. $1.50 and up Every Cluett Shirt bears a CLUETT lid Cluett, Peabody & Co., Makers, Troy, N.Y.