Life, 1910-10-13 · page 7 of 44
Life — October 13, 1910 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains three ads: 1. **Truffault-Hartford Shock Absorber** (left): A motor accessory ad emphasizing comfort, economy, and safety for automobiles—addressing the then-common problem of rough rides from poor suspension systems. 2. **J. & J. Slater Shoes** (right): A footwear advertisement for "style and comfort," targeting gentlemen and gentlewomen, highlighting 50 years as "New York's most fashionable bootmakers." 3. **Brooks Brothers** (bottom right): A clothing and furnishings merchant advertising ready-made or custom clothing, sporting wear, English hats, boots, shoes, and livery designs for servants. The lower left contains an illustration with caption about sending babies to the dentist—likely a humorous filler piece rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
after isted * ab. ossor blest ALL POINT TO IT THE TRUFFAULT - HARTFORD SHOCK ABSORBER ‘snot a motor accessory but a motor necessity, for it contributes immensely to comfort, economy and safety. Comfort is impossible in the car that jolts, jars and vibrates, The Truflautt- lurtiord absorbs jolt, jar and vibration with the avidity’ that a sponge absorbs water, itimparts to the cara smooth, wavy motion by preventing excessive contraction of reait of the springs ‘ fconomy. To excessive vibration may be ascribed ninety per cent of upkeep yet and oil excepted. Vibration is reduced to a minimum by the Truffault- larford, Car, engine and parts suffer little on this score and the w tothem ts correspondingly less. Tires, sived from bouncing and sk rimikase. Economy is assured. Safety. A broken spring often invites disister, Broken springs I quipped car, because the Truffault- al spring action at all times. Pertect traction, too, ary for perfect. control. | The Truftault-Hartford, by keeping the wheels on the ground ‘all the time, contributes to perfect traction, Your car made more comfortable, safer, more economical by a ine set of Truffault-Hartford Shock Absorbers of the Truflault- We can fit any car and make any car fit for any road. Harttord Agency Particulars yours for the asking. HARTFORD SUSPENSION CO, kaw V dantora Pre 1 \NOESIANEW VORK, 212-216 W_ 88th St TILADEL.PHIA, 280 Noth Broad St. CHICAGL NEWARK, No J+ 220 Maney St QOS S AUNTIET WASNT IT CARELESS OF THEM? THtEY KORGOT TO SEND RARY'S THETHL” The Slater Shoe FOR STYLE AND COMFORT IN its making, a work of fine art—fcre- shadowing every new trend cf the mest exclusive fashion. Pre-eminently the Shoe for gentle- women and gentlemen. The high degree of quality docs not signify extravagant costs—Styles from six dollars and a ha'f up. The Slater Shoe for children—A nota- ble feature to which great atten- tion has been given, Handsome selections for dress and for play. Our MAILOKDERK SERVICE was originated by out Lufton customers iho became famillar with the Stater Shoe while risiting New York—and since then would accept no uther. This enables you to wear the latest hattan style Write to-day for new priee-t Package of Shoes” and book of tnstructions tetth mi J. & J. Slater For 50 years New York's most fashionable bootmakers Broadway, at 25th Street, New York fStagusnco 8% C ECLOTHINGS Gentlemens Furnishing Gouds. Clothes Ready-Made or Made-to-Order for Dress or Sporting Wear. English Hats and Haberdashery. Fine Boots and Shoes. Mackintoshes for Motor and Saddle Work. New and Correct Designs in Liveries for Men Servants. Catalogue with prices and illustrations mailed on request. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK