Life, 1910-10-13 · page 40 of 44
Life — October 13, 1910 — page 40: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **straightforward advertisement/announcement** from *Life* magazine. The page announces that *Country Life in America* magazine will shift from monthly to twice-monthly publication beginning November. The two-issue format will split content: the first-of-month issue covers diverse country topics broadly ("expansive"), while the mid-month issue focuses deeply on single subjects ("intensive"). The key selling point: subscribers still pay $4.00 annually for 24 issues instead of 12—essentially doubling content at the same price. The "Famous Consulting Editors" listed (Louis Tiffany, John Burroughs, Charles Glidden, etc.) lend authority by featuring prominent names in their respective fields: interior design, nature writing, automobiles, architecture, aviation, horticulture, and landscape design. **For modern readers**: This reflects early 1900s aspirational marketing targeting America's growing middle-class interest in rural living, home improvement, and country estates—positioning the magazine as an authoritative guide to this lifestyle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Twice a Month Beginning in November, Country Life in America will be issued twice a month. This change to a semi-monthly comes as a definite result of the great growth of country living. With two issues a month we hope to meet every need of every one who feels the call of the country — meet it in a helpful, prac- tical way, while maintaining the beauty of the maga- zine. The _first-of-the-month issue will be expansive, covering in its articles and departments all sides of country interest, while the mid-month issue will be intensive, a manual covering some vital subject of country living in a thoroughgoing way. Consulting editors of the highest standing in their fields will give to these mid-month special numbers the stamp of unques- tioned authority — and the 24 num- bers will go to the subscriber at the same price, $4.00 a_ year, hitherto charged for 12 ae May we send you, with our com- pliments, a sample copy of Country Life in America, and a full outline of our new plan P ‘ Louis B. TIFFANY, of “Inside the House Number”; JOHN BURROUGHS, of “Winter Joys Number”; CHARLES J. GLIDDEN, of “Motor Number”; JOHN M. CARRERE, of “Little House Number”; CLIFFORD B. HARMON, of “Flight Number”; Pror. LIBERTY H. BAILEY, of “Back to the and Number”; Dr.CHas. S.SARGENT, of “Rose Lov- ers’ Number”; WILSON Eyre, of “Bungalow Number.” DOUBLEDAY, PAGE & CO., GARDEN CITY, N.Y. THE WILLIAMS PRINTING COMPANY comicbooks.com