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Life, 1910-10-13 · page 35 of 44

Life — October 13, 1910 — page 35: what you’re looking at

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Life — October 13, 1910 — page 35: Life, 1910-10-13

What you’re looking at

This page primarily consists of **advertisements and reader letters**, not political satire. The main content is a **Reo automobile advertisement** celebrating a cross-country speed record: New York to San Francisco in 10 days, 15 hours. The ad emphasizes the car's reliability, durability, and light-weight construction by contrasting it with more expensive competitors ($4,000 cars that took longer). Supporting advertisements include: - **Prof. Anthony Barker's "Strong Arms" mail-order fitness book** (10¢)—a typical early-1900s physical culture promotion - **Overholt Rye whiskey**—marketed as "rich, mellow" - **Old Overholt & Co.** branding Reader letters discuss **Esperanto**, the international auxiliary language movement (then active, having held a convention in Washington). The correspondent advocates for the language's adoption. There is **no political cartoon or satire** on this page. It reflects early-1910s American consumer culture: automobiles, fitness crazes, and progressive international movements alongside traditional whiskey marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

I will send as long as they last my 25¢ Book € Strong Arms For 10¢ In ilustrated with 20 full page half tone cuts showin, exercises that will quickly develop, Deautity in great strength in your shoul- ders,arms and hands without any apparatus, PROF. ANTHONY BARKER 1600 Borker Bldg., 110 West 42d St.. NewYork With Pleasure New York. Doubtless you have long ago formed your opinion as to the “speranto, the international language. I hope that it is favorable: \ut as there is much irresponsible criti- cism of Esperanto, especially on occa- sion of the recent international con- vention in Washington, I want to offer an opportunity for every thinker to judge for himself. I have had pre- pared 100,000 brief grammars of the language in pamphlet form, and will send one free to any person who is sufficiently interested to ask for it, in closing stamp for reply. I think it really due to this great movement for an international auxili, language, shich now embraces fifty nations in its scope, that you publish this letter, so that your readers may have the op- portunity of judging for themselves. Very cordially yours, ARTHUR Baker, Editor -lmerika Esperantisto Fortier St., Cricaco. 1910. Emror Lire, merits of 700 FE. Sept. 16, P.S.—If at any time you desire late and authentic information. concerning Esperanto, command me. \.B D OVERHOLT RYE A richness, mellow- hess, never to be forgotten. Try it straight, highball, mixed or fancy. Good, pure, palat- able—always. 1 bond & A. Overholt & Co., Reo Five-Passenger Touring Car, $1250. Reo Breaks the Record New York to San Francisco in 10 days, 15 hours, 13 minutes. Top and Mezger Automatic Windshield extra, The severest test ever made of the strength, endurance, reliability, and other things that really count in motoring, is this phenomenal run of 3557 miles. Think of a car that keeps on going 10% days, day and night, over all the kinds of roads there are between New York and San Francisco—good roads, bad roads, awful roads, no roads at all but only deserts and mountain tracks, through mud, through sand, fords and all that—and gets there 4 days and 11 hours quicker than a $4000 car, and 14 days quicker than any other car that tried it! The Reo did this and more, A schedule was made out in advance; and the Reo kept just a ittle ahead of that schedule every day. No big days, no small days. A thoroughly consistent performance from start to finish. The Reo did it open and above board. Announced the start in the newspapers on Sun- day, August 7, one day ahead, had the arrival and departure of the car checked and affidavits made by interested and responsible people at every important point, and kept the newspapers informed all the way until it reached San Francisco on Thursday, August 18. This record proves that the Reo has the power, strength and endurance to meet every emergency of year-in-and-year-out motoring. It 1s just onc more emphatic proof of the well- known get-there-and-back ability for which the Peo has always been famous. It proves that the Reo light-weight construction is sound and right—that light weight is not at the expense of strength and that its combination of light weight and resiliency permit ; full use of power on rough roads with perfect safety to the car and comfort to the passengers ; for otherwise neither car nor passengers could possibly have stood the strain, Do you want a car with a fancy racing record that proves nothing, or with no record at Or do you want a car whose private record is backed and proved by an absolute public s that this car has all the qualities that count in comfortable and satisfactory all? test which sho motoring ? 1g9tt Four-cylinder Reo Runabout $850. Send for Reo catalogue which tells plain facts—also ‘‘Coast to Coast in Ten Days.’ R M Owen & Co Lansing Michigan General Sales Agents for Reo Motor Car Co Licensed under Selden Patent This Is Easy Dear Livy For several years J have hoped that hap- ctors when some impossible things h pened, as, for example, when ¢ cure a disease, or a community acts for interest, I New York and, after securing a petent guide, would call at Lire’s of. its own Dest would go to com fice and send my card to the indi- vidual who then had hold of the power THE SOLE KISS (Continued on page 632) 631 comicbooks.com