Life, 1910-10-13 · page 33 of 44
Life — October 13, 1910 — page 33: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or editorial content. It promotes The Gorham Company's wedding invitation services, located on Fifth Avenue in New York. The ad emphasizes luxury and craftsmanship, claiming their invitations meet "the highest known authorities" and possess "unequalled refinement of execution." It appeals to wealthy clients seeking prestigious stationery through flattery about quality and artistic skill. This reflects early 20th-century advertising conventions targeting the upper class, where elaborate wedding invitations signaled social status. There are no political cartoons, caricatures, or satirical commentary on this page—it's straightforward commercial promotion in *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wedding Invitations The Wedding Invitaticns and Announce- ments produced by The Gorham Company are invariably recognized as conforming to the standards of the highest known au- thorities. They are esteemed, as can be no other similar productions, for the un- equalled refinement of the execution and for the superior quality only to be se- cured at the hands of such artisans as are employed by The Gorham Company. The Gorham Co. 5th Avenue at 36th Street New York