Life, 1910-10-13 · page 31 of 44
Life — October 13, 1910 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a **product advertisement** for Michelin "Semelle" Anti-Skids tires, published in *Life* magazine. The page features a technical diagram of a tire cross-section, with callouts explaining its safety features: a leather tread with embedded steel anti-skid rivets designed to prevent vehicle skidding and accidents. The advertisement appeals to early automotive safety concerns, emphasizing that the flexible rubber sidewalls provide a comfortable ride despite the protective metal components. The Michelin Man logo appears at the bottom. This is straightforward marketing for a tire product, not satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Prevent skidding, insuring car and passengers against accident and possible serious injury. Tough, Flexible, Non- Puncturing, Leather Tread Firmly Imbedded Hardened Steel Anti-Skid Rivets Michelin Anti-Skids are easy riding, as the resilient rubber side walls are NOT confined by the leather tread. >= Look for an at Leading This Sign \Qxé/ Garages comicbooks.com