Life, 1910-10-13 · page 29 of 44
Life — October 13, 1910 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a full-page advertisement for The Meriden Company Silversmiths, appearing in *Life* magazine. The page features an architectural sketch of their storefront on West 34th Street in New York (near Herald Square), advertising their new showroom's extensive silverware display. The ad lists product categories: sterling silver, silver plate, cut glass, dinner sets, tea services, candelabra, and decorative items. The company emphasizes its credentials as "the largest manufacturers of silverware" offering exclusive novelties and "Bridge Prizes" (likely hostess gifts for bridge parties, a popular social activity of the era). They highlight the store's convenient Herald Square location to encourage customer visits. This represents typical early-20th-century *Life* magazine content: luxury retail advertising aimed at affluent readers interested in fine home furnishings and entertaining.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_A Silver Exposition Sterling Silver Our new store provides the facilities for Silver Plate the most extensive display of silverware Silver Deposit Ware ever seen in New York. Cut Glass 5 Cut Glass with Sterling Mounts As the ares manufacturers of silverware we are enabled to present a most complete and varied line in sterling and silver plate, comprising many exclusive novelties— Bridge Prizes, Dinner Souvenirs, etc., as well as the staples in hollow and flat ware. Also a rich showing of cut glass of our own manufacture. Complete Dinner Sets Tea and Coffee Services Candelabra Toilet Ware and Novelties Fern Dishes Casseroles and Baking Dishes Serving Trays The convenience of location—the most Chests and Cases of accessible point in New York— Herald Flat and Hollow Ware Square—makes an inspection easy. Illustrated Catalogue on request The Meriden Company Silversmiths (International Silver Co., Successor) 49-51 West 34th Street, New York Carriage Entrance, 35th Street