Life, 1910-10-06 · page 8 of 60
Life — October 6, 1910 — page 8: what you’re looking at
What you’re looking at
This is primarily a **subscription appeal page** rather than political satire. The content targets two audiences: 1. **Suffragettes** (women's voting rights activists): The opening jokingly assumes female readers are too busy with activism to care about fashion, then promises the magazine will show them "latest styles." 2. **"Hell Number" campaign**: The right side features a grotesque black caricature (likely a racist depiction of an African American or minstrel-show figure) advertising a coming special issue on November 17, using inflammatory language ("Hell Number...No return tickets") apparently as sensationalist marketing. The "Welcome Home" section appeals to regular subscribers, framing subscription renewal as a patriotic duty during wartime. The overall tone is lighthearted but reflects period prejudices and gender assumptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Plumage Number NEXT WEEK Are you a suffragette? If so, you have doubtless been so busy that your clothes haven't interested you. Now this number of LIFE is designed to show you what to wear. All the latest styles. (If you don’t believe it, read the advertising pages.) WELCOME HOME Now that we are all home again, and school has begun, and Christmas is coming, and taxes are due and the furnace is just be- ginning to overheat us (as usual), let’s say something to each other. Are you a regular subscriber to LIFE? We dislike to ask such a vague and possibly superfluous question. We do not want to be so impertinent as to assume that any highly gifted and intelligent person is not a regular subscriber to LIFE. At the same time, you may have been abroad, or you may have been at one of T. R.’s speeches, or you may have been in Philadelphia, or you may have been temporarily in love (all love is more or less temporary—did you ever stop to think of that?) and so you may not have realized the importance of being a regular subscriber. Right Now, before that Hell Number comes out. This is the exact season when you ought to do it. It’s That Hell Number a sacred duty you owe to your country. is coming on Novem- Call, write, cable, telephone, aviate or marconi. ber 17. Better be pre- Only Five Dollars for One Year. pared for it now. It’s LIFE, cheap at any price. No return tickets. ScMooL BELL 17 W. 31st St. Subscription $5.00 Canadian $5.52 Foreign $6.04 comicbooks.com