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Life, 1910-10-06 · page 54 of 60

Life — October 6, 1910 — page 54: what you’re looking at

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Life — October 6, 1910 — page 54: Life, 1910-10-06

What you’re looking at

This page mixes advertisements with satirical content typical of *Life* magazine's format. **The Satire:** Samuel Johnson's essay "On Lying Newswriters" attacks journalists who deliberately publish false information for profit, then contradict themselves later without shame. Johnson compares newswriters unfavorably to ambassadors, suggesting they lack even the virtue of official liars. This 18th-century critique remains relevant—it mocks media dishonesty and the public's tolerance of it. **"After the Funeral":** A social satire about superficial mourning etiquette. Bereaved widow and guests discuss the funeral's "respectability" as a social event rather than grieving genuinely. The final poem "Sparks from Old Anvils" humorously depicts a married couple so absorbed in separate pursuits (clubs) they've become strangers, greeting each other like acquaintances. **Advertisements:** Ward Leonard electric automobile lighting systems and Jones Dairy Farm Sausages represent period commerce—early automotive technology and food products emphasizing cleanliness and quality. The page reflects early-20th-century concerns: journalism ethics, social hypocrisy, marital disconnection, and emerging consumer culture.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE: Electricity For Headlights side lamps, tail light, electric horn and all other uses for which it is adapted on an automobile, furnished by the Automatic Electric Dynamo System for Automobile Lighting All lights controlled by a push button from the driver's seat. No fumbling for matches with numb fingers these chill Fall nights—no searching for wrenches for stubborn turncocks. Clear, penetrating light instantly available when you want it, without leaving the wheel, to bother with gas, carbide, kerosene or filckering match in wind or rain, The WARD LEONARD System affords the utmost convenience and safety. It consumes very little power and has no complicated or delicate parts to get out of order—trouble-proof, Jar-proof and efficient. A light, compact, dependable dynamo, mounted under the hood, supplies the current when running over ten miles an hour. When running slow or standing still, the load is automatically assumed by storage batteries mounted on the running board. The dynamo | keeps the batteries charged. Systems shipped to you or Installed at our Bronsville factory. Exhibited at showrooms of the Colt-Stratton Co., Broadway and 68th | Street, New York City. Write for Catalog. WARD LEONARD ELECTRIC CO. BRONXVILLE, N. Y. On Lying Newswriters a SAMUEL JOHNSON To write news in its perfection, re- quires such a combination of qualities that a man completely fitted for the task not always to be found, In Sir Henry Wotton’s jocular definition, “An ambassador is said to be a man of virtue sent abroad to tell lies for the advantage of his country; a news- writer is a man without virtue, who writes lies at home for his own profit.” To these compositions is required neither genius nor knowledge, neither industry nor sprightliness; but con- tempt of shame and indifference to truth are absolutely nec ry. He who by a long familiarity with infamy has obtained these qualities may con- tidently tell to-day what he intends to contradict to-morrow; he may af- m fearlessly what he knows that he pall be obliged to recant. —The Idler. After the Funeral It was just after the funeral. The bereaved and subdued widow, envel- oped in millinery gloom, was seated in ‘mpathiz ing | friends. was that con strained look so peculiar to the oc- casion observable on every counte- nance. The widow sighed. How do you feel, my dea said her sister. “Oh! I don’t know,” said the poor woman, with difficulty re- straining her tears. “But I hope erything passed off well.” ndeed it did,” said all the ladies. “Tt was as large and respectable a funeral as I have seen this winter,” said the sister, looking around upon the others, “Yes, it was,” said the lady from next door, I was saying to Mrs. Slecum, only ten minutes ago, that the Sparks from Old Anvils (Continued from page 589) IV. “But now I come to Ic Said he, “upon my life, If [am not indeed deceived, You are—you are—my wife.” She gazed into his searching face And seemed to took him through; “Indeed,” said she, “it seems to me You are my husband, too. “T've been so busy with my clubs And in my I have not seen you ui said she, ‘or over fourteen y - at's just the way it’s been with me, These clubs demand a sight ”"—— And then they both politely bowed, And sweetly said. “ Good-night.” —Sam Walter Foss. SAUSAGES The white dress of our helpers, the spotless floor of our kitchen are proofs that we con- sider cleanliness as essential to the quality of our Farm Sausages as the purity of the spices and the quality of the milk-fed meat which go into them, Send for our Jones Dairy Farm Booklet which tells all about our products, and gives excellent recipes for cooking sausages, hams, bacon, etc. This book is free. best grocers sell Jones Dairy also our hams and bacon, em at your grocer’s, Write Us and we will tell you where you can get them, MILO C. JONES, Jones Dairy Farm P. O. Box 624, Fort Atkinson, Wis, Black & White Scotch Whisky : True merit in quality and flavor is a whisky’s best recommendation. It is this which makes BLACK & WHITE Scotch Whisky the standard of excellence. attendance couldn't have been better— the bad going considered.” “Did you see the Taylors?” asked the widow faintly, looking at her sis ter. “They go so rarely to funerals that I was surprised to see them here.” “Oh, yes, the Taylors were all here,” said the sympathizing sister. . nt say, they go but a little: they © so exclusive! “T thought I saw the Curtises also,” suggested the bereaved woman, «!r00p- ingly “Oh, yes!" chimed in several “They came in their own car too,” said the sister, _anin “And then there were the R and the Van Rensselacrs. Mr Rensselaer had her cousin freon the city with her, and Mrs, Randal! wore a very heavy black silk, whicl I am (Continued on page 591) sure Colon: gratifi Colon The biddin the h Her si return “Ye neight have | pen fc The a better “1 neight prised people assert plain “W casion News) Mode « Sir: to An letter know name, but I here. knowt comicbooks.com