Life, 1910-10-06 · page 2 of 60
Life — October 6, 1910 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. It features a large advertisement for Oldsmobile automobiles from Olds Motor Works in Lansing, Michigan. The image shows two early 1900s cars on a rural road. The ad emphasizes practical benefits: comfort from large wheels and tires that smooth rough roads, safety from proper tire sizing, and economy from reliable performance. The text specifically promotes Oldsmobile's "Autocrat" and "Limited" models with various engine and tire configurations (4 and 6-cylinder, 40 and 60 horsepower, 38 and 42-inch tires). This reflects the early automotive era when tire quality and wheel size were major selling points for vehicle comfort and safety—concerns that differ substantially from modern car marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 ‘Tires—and the Car Only the actual experience of rough, country roads or granite-paved streets, can demonstrate how much large wheels and tires contribute to comfort, safety and economy in motoring. riding with case over Economy,—because the Oldsmobile, by actual record, gets double and treble the average mileage from cach casing In the Oldsmobile, wheel sizes are justly proportioned to weight, wheel-base and engine power,— including a liberal allowance for a ‘margin of safety. We emphasize this matter because its importance to the owner is not Comfort,-—because the large circumference literally smooth the way for the Oldsmobilist ; absorb- tires of ing all lesser inequalities and bridging over—instead of bouncing into— the larger depressions. Safety,—because premature wear, undue strain and resultant blow-outs are avoided by tires that are more than adequate for the work they perform, Oldsmobile ‘‘Autocrat’’ 4cylinder, go horse-power (A. L. A. M. rating) 7-passenger touring car.” Cylinders, § inch bore, 6 inch stroke. center of gravity rims. Four and sixecylir OLDS MOTOR WORKS Wheel-base, 124 inches. Low car, Cylind Large wheels with 38 ¥ 424 inch tires on demountable FOUR AND SIX-CYLINDER, 40 and 60 HORSE-POWER, 38 and 42-INCH TIRES center of gra always appreciated. But, the excel lence of its tire equipment is truly typical of every part of the Olds- mobile,—from its silent, long--troke motor, of phenomenal pulling power to such details as the fine quality of its finish and upholstery Oldsmobile ‘‘Limited’’ 6-cylinder, 60.horse-power (A. L.A. M. rating) 5. 5 inch bore, 6 inch stroke. Large wheels with 42x 4% inch tires Wheel-base body with high forward doors. Licensed Under Selden Patent models also equipped with roadster. five passenger and closed bodies. LANSING, MICHIGAN comicbooks.com