Life — September 29, 1910 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE: Model 45. 20h. p.—4 cylinders—96-inch wheel base—$775. A Torpedo Roadster with same power sells for $850 8%, 20,000 Owners Say to You for 1911” Licensed under Selden Patent Model 49. 25 h. p.—4 cylinders—102-inch wheel base—$1,095. Made with five styles of bodies, including delivery body Less Cost—Fore Doors Free The Overland—the leader of motordom—announces 22 attractive models for 1911, a further saving of eight per cent. Twenty-two 4-cylinder models from 20 to 35, horsepower from $775 to $1,675. All prices include magneto and full lamp equip- ment. We start this new scason with almost 20,000 Overland: use—with a_ record of 12,326 cars delivered in the first seven months of this year—with deposits already in hand for more than 18,000 of the new models just coming out. We start with five factories—with the fnest_machinery ever employed in making motor cars—a factory capacity of 140 cars daily. And we start with a record of amazing success such as none ever approached in this industry. Cost Reduced 8% We will continue to manufacture a line of five models, the same as produced in 1910; but, as a result of an investment of $3,000,000 in new equipment, these five models, as well as all new models, have been reduced in cost to the consumer an average of 8%—making 28% in two years. We have made this reduction in spite of the advance in materials, the great jump in rubber, the increase in wage. We have done it while other makers of low- profit cars have teen forced to advances, in one way or an- other. Now the Overland gives the most for the money by a margin much greater than ever. Model 50. 30 h. p.—110-inch wheel base Made also as 5-passenger car, with fore doors or open front. Price, $1,250 at Fore Doors Included The new Overlands are made with fore doors and without—your choice at one price. The fore door models, for which most makers charge an extra price, sell the same as the open front. We do this because fore doors will be the coming vogue. In Europe, where motor $ are set, 97 per cent. of this year’s models are shown with fore doors, Soon or late, every motor car maker must include fore doors at his standard price. So the Overland, in maintaining its lead, is doing just that this year. 22 Attractive Designs ‘The improvements of this year are mainly in refinements of desig: Overland mech anism can hardly be further perfected. It brought this in two short years, to the dominant place in this line. Our master designers have this year created 22 attractive models, largely based on forei trend, The best of them will take their place among the most attractive cars in the world. No cars are made at any price with better style, or lines, or finish. Prices for 1911 The Overland prices for 1911 begin at $775 for 20-horsepower, 4 cylinders, and $850 for « Torpedo Roadster with 4 cylinders. All prices include gas lamps and magneto Members A.L.A.M. Model 54, As attractive a car as was ever produced. in cost, and fore doors free ‘The 25-horscpower Overlands sell at $1,000 and $1,095, according to style of transmission. The 30-horsepower Overlands sell at $1,250 So does an inside drive coupe. The prices run to $1,600 and $1,675 for the finest cars possible in 35-horscpower with 118-inch wheel bases. ery price includes a magneto and full lamp equipment. No other make gives so much for the moncy. No other make gives better than our best, save in excessive power. Our 1911 Book Free Send us this coupon for our latest book, showing all the new models with complete specifications. It will enable you to make your comparisons. No. catalog published shows so ma: tyles as this. Send for it now before you forget it. The cars are on show ly more than 800 dealers, The Willys -Overland Company (Licensed under Selden Patent) Dept. NS6 Toledo, Ohio Send me the 1911 Overland Book 35 h. p.—118-inch wheel base Price, $1,675 icomicbooksseom