Life, 1910-09-22 · page 3 of 40
Life — September 22, 1910 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes the Locomotile automobile by The Locomotile Co. of America, featuring their 1912 models. The ad emphasizes two vehicle options: a 30 Shaft Drive four-cylinder ($3,500) and a 48 Shaft Drive six-cylinder ($4,800)—premium prices for the era. Key selling points include the "High Tension Dual Ignition System" and customizable body styles (Touring, Baby Tonneau, Runabout, Torpedo, Limousine, Landaulet). The photograph shows an early motorcar with passengers, depicting the vehicle as elegant and modern. The company lists multiple offices (New York, Philadelphia, Boston, Chicago, San Francisco, Bridgeport, Connecticut), suggesting national presence and respectability during the early automotive boom.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a mae The 30 ShaftDrive-Four Gylinder-Prico'3500 The 48 Shaft Drive-Six Gylinder-Price’4800 High TensionDual Ignition System Standard equipment includes top and demountable rims. Awide range of the latest body styles, either with or he 191 without front doors.can be supplied. dad Touring, Baby Tonneau. Runabout anal Torpedo, Limousine and Landaulet “une Finished in any color scheme desired ed wit! j COMPLETE INFORMATION FURNISHED ON REQUEST aa = The Locomobile Co-of America vatterié | New York Bridgeport,Conn. Boston q \ wnitea J Philadelphia San Francisco Chicago