Life — September 22, 1910 — page 3: what you’re looking at

What you’re looking at

# Locomotile Advertisement This page is primarily a **product advertisement**, not political satire. It promotes the Locomotile automobile by The Locomotile Co. of America, featuring their 1912 models. The ad emphasizes two vehicle options: a 30 Shaft Drive four-cylinder ($3,500) and a 48 Shaft Drive six-cylinder ($4,800)—premium prices for the era. Key selling points include the "High Tension Dual Ignition System" and customizable body styles (Touring, Baby Tonneau, Runabout, Torpedo, Limousine, Landaulet). The photograph shows an early motorcar with passengers, depicting the vehicle as elegant and modern. The company lists multiple offices (New York, Philadelphia, Boston, Chicago, San Francisco, Bridgeport, Connecticut), suggesting national presence and respectability during the early automotive boom.