Life, 1910-09-22 · page 27 of 40
Life — September 22, 1910 — page 27: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement** rather than political satire or editorial cartoon. It's a full-page ad for Woodbury's Facial Soap from The Andrew Jergens Company (Cincinnati, Ohio). The ad targets women concerned about aging and skin quality, playing on anxieties about appearance. Key marketing claims include: - Women at thirty whose skin "shows up to advantage" are "really noticeable" - The product counteracts environmental damage (dust, smoke, "effects of higher living") - It preserves children's "exquisite skin" - Regular use produces better results than sporadic application - It's worth the cost (25 cents per cake) despite economic pressures to economize The accompanying illustrations show idealized young women's faces. The ad includes testimonial-style text and offers free samples to encourage trial purchases. This reflects **early 20th-century beauty marketing**: appealing to women's insecurities about appearance while positioning the product as scientifically beneficial rather than merely cosmetic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
t ie Today, theWoman of Thirty whose skin shows up to advantage, ts really noticeable The strain that the s\ under today tends to make it unequal to its work. Under conditions of dust, smoke and the effects of higher living, there is a constant temptation for the skin to succumb under the extra work it has to do, to get sluggish and change for the worse. Woodbury’s cial Soap exactly counteracts these effects. It really removes the dirt, stimulates inactive pores, and then, by resupplying the elements that have been exhausted, gives the skin the aid it must have. Women of thirty who have begun to use Woodbury's Facial Soap have been surprised at how much they could accomplish. Preserve the exquisite skin of the child rub your scalp fully five minutes to loosen the dead skin. Then apply a lather of Woodbu: 1 Soap and rub it thoroughly A child's skin at three, four and five is exquisite to couch, into the skin. It softens the scalp, gently removes the crust. charming to look at, and fairly radiant. stimulates the pores, but docs not Ieave the hair dry and brittle About five, mothers begin to think like cheaper soaps do. any soap will do until gradually the tex- e, the coloring, the rare quality of the Use Woodbury’s regularly, not spasmodically uined, Woodbury’s Facial Soap has heen If you must cconomize, don’t let it be on soap. Begin used for over a third of today to use Woodbury's, prepared for a century for children’s the skin, It costs It costs 25c. a but no one ake. For what you y <y itates at the for one cf her dresses nee ee price after their you can get a supply that he rast of gost ody. ts first cake. \ will last a. yea You Old shin is dying. and matter of fac will never regret it if you || ew skin fs always form. not expen * } me r ec, Thourands of adutts will accustom your child |) fEigg &%¢ ,tVeodiury’s fore it is. solid today, oy fhe ey to Woodbury’s Think not spasmodically, and soap—all soap, WWentbury'sjromenitf, What it will mean to her watch the gradual im- there is no water in hood up. n the yearstocome when, Neriom ‘The formula it and it wears from more than anything else, Fer this soap is ihe work two to three times she will want a beautiful complexion, of the greatest authority as long as ordinary . Bein NOW to get ats soap. Whatever you use for your Hair, add penegts OWN 10 Ret Hs For four cents " f = 2 in stamps, we will We are making our toenty- Woodbury’s Facial Soap for its LL _ send you, a sample for milion rae Git wake benefits to your Scal| cake af Woodbury's | «!en7/ 2007 sears efits to your Scalp Facial Soap. Notice On the health of your scalp depends the health and gloss the feeling it gi s le your skin the first time you use it. This is of your hair. From a healthy scalp only healthy and beautiful a promise of w at its steady use will do hair can grow, Then all that is needed is the brushing to dis- For ten cents, we will send you samples of Woodbury's Facial tribute the oil and remove the dust so that the hair catches the Soap. Woodbury's Facial Cream and Woodhury's Facial ‘Powder. light and glistens. Write today. The object of washing the hair is not only to clean it, but to THE ANDREW JERGENS COMPANY remove thé dead skin and cells, Before a shampoo, always 2605 Spring Grove Avenue Cincinnati, Ohio Woodbury ’s Facial Soap 7 DBURye | e : The oe = =The Skin Soap seats ‘incinnati lose four cents »s for sample of 's Facial” Soap. Or ten ceats in stampa for of Woodbury’s Facial ‘oodbury’s Facial Cream City Sate Comicbooks.com