Life, 1910-09-15 · page 40 of 40
Life — September 15, 1910 — page 40: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement page** from Life magazine (September 1910). The page promotes Williams' brand shaving products: shaving stick, shaving powder, and Jersey Cream toilet soap. The central image shows a man's face and hands demonstrating the shaving process, with powder being shaken onto a wet brush to create lather. There is **no satirical or political content** here. This represents Life magazine's business model of the era: while known for satirical cartoons and humor elsewhere in each issue, the publication also carried conventional advertising to generate revenue. The "Life" header and layout simply identify the magazine hosting the ad. For modern readers, the main historical interest is the *products themselves*—these grooming items and their marketing appeal to "discriminating men" reflect early 20th-century male grooming practices and commercial messaging, now quaint in their formality and emphasis on "soothing" and "antiseptic" properties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
All the qualities which have made Williams’ Shaving Soap famous — the quick, abundant lather, the thorough softening, soothing, antiseptic properties — are found in Williams’ Shaving Stick is a world product—sold all over the world bought all over the world by dis- criminating men. — Its superior merit and the peculiar softening, soothing quality of its lather have won universal appreciation for Williams Shaving Stick “The kind thet wont smart or dry on the face” Both Williams’ Shaving Stick and Williams’ Shaving Powder are put up in the Williams’ famous Hinged-Cover Box. A sample of cither mailed on receipt of 4 cents in stamps, When shaken on the wet brush, a rich, creamy lather is quickly} produced and you are} ready to shave. The hinged-top can in which it comes is a great con. venience. é § Casy having Powder A soap that really cleanses and at the same time keeps the skin smooth and healthful is rare—so rare that you can't fail to appreciate Williams Jers ey Cream| Toilet Soap which is the favorite in thousands o homes because it has these two most essential qualities. Ask your dealer for Williams’ Talcum Powder (two ofa. [7 Violet and Carnation) and for Williams’ Toilet Sosss Jersey Cream, Violet. Lilac. Heliotrope, Carnatioa. & Address THE J. B. WILLIAMS CO, Dept. A, Glastonbury, Conn. comicbooks.com