Life, 1910-09-15 · page 38 of 40
Life — September 15, 1910 — page 38: what you’re looking at
What you’re looking at
This is a **Gillette safety razor advertisement**, not political satire. The page shows illustrated male figures demonstrating the product's convenience and efficiency for travelers. The text emphasizes that Gillette razors are ideal for men on the go—tourists, businessmen, and travelers who need reliable shaving without the hassle of straight razors. Key selling points include portability, safety ("no stropping or honing"), and the standard two-blade design. The ad promises efficiency and practicality: "Men who travel much become very practical" about grooming. This represents early 20th-century consumer advertising aimed at middle-class men, promoting safety razors as modern, convenient alternatives to traditional straight razors. The illustrated vignettes show different travel scenarios where the product proves useful.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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