Life, 1910-09-15 · page 35 of 40
Life — September 15, 1910 — page 35: what you’re looking at
What you’re looking at
**Top Left Cartoon:** A satirical advertisement for "Fishers Whisky" depicting six well-dressed men in formal attire at what appears to a New Year's celebration. The caption reads "Fisher in the New Year well!" with the tagline "Should auld acquaintance be forgot?" This is a play on "Auld Lang Syne," the Scottish song traditionally sung on New Year's Eve. The joke mocks the notion that whisky is essential to proper New Year's celebrations and social bonding among gentlemen. **Bottom Cartoon:** Two men examining architectural plans, discussing an overcoat priced at "$7.50." The caption satirizes the disconnect between advertising claims and reality—the joke being that the advertisement cost far more to produce ($7.50) than seems reasonable, mocking the inflated costs of advertising itself and suggesting such expense for promoting cheap clothing is absurd. **Right Page:** Standard period advertising for Brooks Brothers clothing and McCallum silk hosiery—not satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
G.S. Nickolas Distillers. 7 - New York, Eiinburgh f * 5 Sole Agents. for (on being told the price of an advertising draw SEVEN DOLLARS AN’ FIFDY CES TS FOR AN OVERGOAT DE ALL-\OOL, GARMENT, ZILK-LESED, 18 ONLY FIFE *Stasusnco oo ik s Bevthers, CCELOTHINGS Gentlemens Parnishing Goods. Complete School and College Outfits, Clothing, Furnishings, Hats, Shoes, Trunks, Bags and Dressing Cases. Send for Illustrated Catalogue BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK AE Callum Silk Hosiery HE durability of McCallum silk hose proves to the wearer their true economy. We can guarantee as we do, because from the importation of the silk to the completion of the hose, our product is under our constant personal supervision, and we know, therefore, that no silk hose, domestic or imported, can surpass McCal- lum Silk Stockings. Every pair is sold with our Guarantee Envelope which protects you against any possible defect in Ask your dealer for material or manufacture. betel ho ee fine Matched mending silk is silk hose foreven- | ing wea, wi lack enclosed. clocking. No. 113 and No. 122 for gea- Our free booklet, “Through My Lady's eral wear, black only. |, Ring,” describes our complete product No. 153, the only hore ellie snap, Sara in America which can J be furnished to match Mailed on request. any sample. hae, Hori For Men. No. 308, McCallum Hosiery Company black. No. 327, com- NORTHAMPTON, MASS. panion in colors, Largest Producers of Silk Hosiery in the World