Life, 1910-09-08 · page 39 of 40
Life — September 8, 1910 — page 39: what you’re looking at
What you’re looking at
This is a **automobile advertisement**, not political satire. It promotes the Hupmobile, manufactured by Hupp Motor Car Company in Detroit. The ad targets middle-class buyers by emphasizing affordability. The headline claims the car costs only "25¢ a day" to operate—addressing a key barrier to car ownership in the early automotive era (appears to be circa 1910s based on the vehicle design). The image shows two well-dressed passengers in an open-air Hupmobile, suggesting leisure and respectability. The accompanying text stresses durability, economy on fuel and repairs, and that "at least 100,000 more people can afford to own a Hupmobile." This reflects the broader historical moment when automobiles were transitioning from luxury goods to consumer products. The ad's rhetoric—emphasizing practicality and accessibility—was typical of manufacturers competing for the emerging mass market, particularly against Henry Ford's Model T. There is **no political cartoon or satire** on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 Cylinders 20H. P. Sliding Gears Bosch Magneto 25c. A DAY IS ALL (F.0O.B. Detroit) including three oil lamps, horn and tools. Top, gas lamps and tank, speedometer—extra. IT COSTS MOST PEOPLE TO RUN THIS CAR 0 Hupmobile owners in America. jority eee their cars at home and run them for oil, gasoline, repairs—everything. Dile but. you'll ret find a Hur le owner who will that his car is an expe yh heap er than les the owner do two or three se it ena tines as much ear and still have leisure. HUPP MOTOR CAR COMPANY, ‘The Hupmobile is just the right size to save money in first cost and it saves money, because it is just the right size, on irs » smartest car of its type in the 0 more people can afford to own a Hupmobile— it would prove itself an actual investment and the pleasure it would bring. Chat with a Hupmobile owner (doubtle: ances include ene or more)... N Then look up the Hupmobile catalog. Dept. J. Detroit, Michigan LICENSED UNDER SELDEN PATENT