Life, 1910-09-08 · page 37 of 40
Life — September 8, 1910 — page 37: what you’re looking at
What you’re looking at
This page mixes advertisements with editorial content typical of early 20th-century Life magazine. **Left side:** An ad for the "Jericho Horn," a car warning device to prevent accidents at blind curves—a practical safety product for the automobile age. **Center:** A trivia game titled "A Pot-Pourri of Questions in History, Literature, Geography and Other Things," offering readers intellectual entertainment. Questions span classical history (Marat, Daniel Boone), literature (poets, novelists), and geography—reflecting educated readership interests. Answers would appear in the next issue, encouraging repeat purchases. **Right side:** A Pears' Soap advertisement using a pseudo-historical argument: claiming that before 1789 (the French Revolution), women lacked beauty aids, but Pears' Soap has since enabled natural beauty preservation. This humorously invokes a major historical event to sell toiletries, blending product marketing with mock-erudite social commentary—typical of Life's satirical advertising style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JERICHO HORN ON YOUR CAR ill Prevent Accidents AT SUCH PLACES AS THIS ICHO’S warning note will be d long before the sharp turn in the His reached, and the heavily-laden however slow of motion, will have) le time to pull to one side. ICHO’S call is one hundred per efectice every time—because it does sartle into inaction, but agreeably xades one to move aside immediately. A Timely Signal fices $7-$8-$9-$10 according to pdapted to your car. tty all-round protection for so Here is an Interesting Game The answers will appear in the next num- ber of Lire: A Pot-Pouri of Questions in History, Literature, Geography and Other Things 1, What poet was it starved to death? 2. Who was the Quaker poet? 3. What great man with a wart on face Had his portrait-painter show it? Which queen was it had husbands three? And who was she who'd none? . What is the highest mount on earth? Where flows the River Rhone? . What poet swam the Hellespont? And who was Daniel Boone? . Who was it killed that Marat wretch? What makes “ Man in the Moon '*? . What novelist wrote most poetry? What's the greatest water-lily? . What did good Lord Charles Gor- don do? Where are the isles called Scilly? . What statesman did the primrose love? What saint died on a gridiron? . Who owned the horse Bucephalus? Who fought the British lion? . What name do all good Dutchmen hate? Who said on her heart was writ Calais? . Who loved small Stella ardently? To whom do Mussulmen pray? » Who heard the bells of Londontown, And turned back to his glory? And now, pray tell me, what's a Whig? And, likewise, what's a Tory? > Who sat with knights at table round, And owned Excalibur? Whence came the proud de Medici? Who builds the sleeping-car? . Where is the famous Charter House? What well-known author went there? . Who religion first to England took? And what good man was sent there? Where is the famous Stone of Scone? Who once upon it slept? In whose reign did Francois Villon live? What means the word yclept? . What French king made a gallant speech ? And to what famous general? . What Western man invents new fruits? What country’s strength was most ephemeral ? . What three preachers in Oxford burned ? What king to that town gave a college? (Continued on page 414) aie In old times, a soft skin and a fine com- plexion were accounted among the leading essentials of beauty; and so they are today. The great difference between old times and now in this matter of beauty is this: In old times—that is, before 1789—they had no Pears’ Soap to afford natural aid to natural beauty, whereas today PEARS’ is here, making the preservation and improvement of complexion and of skin health and skin beauty generally an easy daily habit— just the habit of the da y that is all. This is one great reason why there are so many more beautiful women to be seen today than ever there were. The best beautifying forces of both old times and new are united in Pears’, bringing out the natural loveliness of complexion which is woman's chief charm. comicbooks.com