Life, 1910-09-01 · page 5 of 48
Life — September 1, 1910 — page 5: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward advertisement for the Truffault-Hartford Shock Absorber, a car suspension component. The page features: - A header image showing a tree-lined boulevard, illustrating smooth road travel - Product description emphasizing comfort and reduced wear on vehicles - A technical illustration of the shock absorber mechanism - Company contact information (Hartford Suspension Company, Jersey City, NJ) - Branch locations listed The only potentially humorous element is the headline "EVERY ROAD A BOULEVARD," which uses hyperbole to suggest the shock absorber makes any rough road feel like a smooth, tree-lined boulevard. This is standard early-twentieth-century advertising copy, not political satire. The page is purely commercial messaging aimed at automobile owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHEN YOU MOTOR WITH THE TRUFFAULT ~ HARTFORD SHOCK ABSORBER on your car, inequalities of the road, however pronounced, cease to manifest themselves. Your car travels along with an easy, wavy motion over the roughest places. There’s ‘ither jolt nor jar, neither bouncing nor skidding. You enjoy solid comfort under all conditions of travel. Every road becomes a boulevard. Over and above all these advantages, wear and tear are decreased materially. Repair bills, tire bills dwindle to a degree most pleasing. The Truffault-Hartford Shock Absorber is guaranteed to make good or its purchase price will be refunded. ie standard shock absorber of motordom. din all im- portant motoring events. Regular equipment on such cars as Pierce- The Arrow, Thomas, Apperson, Stevens- Truffault Dury American, Studeba rurfault- ford, adwick, etc., etc., etc. : Hartford We can fit any car and make : any car fit for any road. Write us, Sion mentioning make, model and year, and we will send you some very of the interesting particulars about the Truffault-Hartford applied to It-Hartford Agency your car. HARTFORD SUSPENSION COMPANY, 165 Bay St., Jersey City, N. J. EDW. V. HARTFORD, Picaece New Vork : 212-214 West 88th Se. Boston : 319 Columbus Ave. BRANCHES: | philadelphia 250 N. Broad St. Chicago: 1458 Michigan Ave, comicbooks.com