Life, 1910-09-01 · page 3 of 48
Life — September 1, 1910 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes the White Gasoline Limousine, manufactured by the White Company in Cleveland, Ohio. The advertisement emphasizes luxury features: an aluminum body that's lighter than competitors, spacious interior accommodating five passengers, stylish design that "appears much smaller than it really is," polished woodwork, brass fittings, and wide window spaces. The two illustrations show the vehicle in elegant settings—one outside a mansion, one in profile—to convey exclusivity and refined taste. The text stresses that all these premium features don't compromise comfort, positioning the White Limousine as the choice of discerning, wealthy buyers. There is no evident political satire or social commentary on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
; Exactly the Right Size d Weight—and N every outline and detail it is beautiful, dignified and what it should be. and specifications secure the most exclusive effects without sa that in itself spells the highest type of refinement. that air of ‘‘class’’ Its equipment rificing comfort and have The extremely stylish body is roomy and will hold five passengers comfortably, without counting two on the driver's seat, yet by clever designing the car appears much smaller than it really is. Its weight is much less than other cars of this type. s of a quality of aluminum easily repaired in case of pole city accidents. You never feel it is too large, even it is not crowded when every seat is occupied. from the inside dome electric lights to the toilet articles and silk curtains that shade the French plate windows, and, like the car itself, exactly what they should be. Broadcloth, whipcord or leather, whichever is selected for upholstering, pes in any shade desired and all from the White factory, bearing the White The White Company, 852 East 79th Street, Limousine guarantee. The window spaces are the right size and carefully planned to give the most comfort and elegance to the occupants. The window sashes are of polished rosewood, brass beveled, and the doors are extremely wide and low—a feature greatly appreciated by women when elaborate toilets are worn, The chauffeur’s seat is protected with side curtains and a folding glass shield. In fact, no possible necessity—or even luxury of equipment—has been overlooked. Cleveland, Ohio comicbooks.com