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Life, 1910-09-01 · page 10 of 48

Life — September 1, 1910 — page 10: what you’re looking at

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Life — September 1, 1910 — page 10: Life, 1910-09-01

What you’re looking at

This is **not a political cartoon or satire page**—it is a straightforward advertisement for Armour & Company's toilet soap and cosmetics products, published in *Life* magazine. The page promotes four products: - **Sylvan Soap** (perfumed toilet soap in various scents) - **Supertar** (a medicinal shampoo for dandruff) - **Transparosa** (transparent soap) - **Sylvan Toilet Talcum Powder** The decorative illustrations show flowers and garden imagery, supporting the advertisement's marketing angle that these products contain perfumes sourced from "gardens of the world." The ornamental borders and botanical drawings are purely aesthetic, not satirical. This represents typical early 20th-century product advertising in *Life* magazine.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Gardens of the World Pay Tribute to the Armour Toilet Soap From the farthest corners of the earth—from mountain and valley, jungle and plain, some new and rare perfume is constantly being forwarded by our representatives. And in our great experimental laboratories these delicate essences are tested, tried out and adapted to your use. . We take toll, too, of the best of the world's most famous garden spots. W herever a particular combination of earth and sun and air have produced an especially delicate flower-perfume, we bespeak the supply. ts nestling among the sun-kissed hills of Northern Italy; lilies nurtured beneath the Mediterranean skies of Southern France; lavender clinging to the sides of the snow- capped, mighty Alps; aromatic sandalwood from the storied groves of India; delicate ylang- ylang from the land of the Rising Sun; roses from deep-set Balkan valleys—all these and many more yield up their best at our demand. __ Try today any or all of the following products. A single trial will be enough to con- vince you. You can get them at all good dealers. Dealers all over the country are displaying these products in their windows. The win- dows are decorated to resemble this advertisement, in general appearance. Look for, and buy at those stores. Supertar Sylvan Soa if P aptly termed “The best friend of represents the perfection of modern toilet- z . . soap production, It is scientifically prepared For a Supertar shampoo stimulates, while thoroughly cleans. ing the scalp. It is It cleanses perfectly, yet with so gentle a a foe to dandruff : i te and similar _affec- touch that the most tender skin is soothed. tions which destroy And it leaves the skin softened, vitalized— the hair. And it glowing with the bloom of health. leaves the hair soft, : Rage fluffy,lustrous, Delicate, distinctive perfumes lend to “five,” Sylvan the last touch of desirability. You Supertar lathers instantly—rich and snowy may choose from six of these—heliotrope, White—in hard or soft water. And it affords nation, violet, lilac, sandalwood and rose, 4%, ideal massage. carnation, violet, lilac, sanda se “Pressed, thoroughly seasoned and free from Yet, though the most dainty woman could €xcess_ moisture, it long outlasts ordinary Jemand «the price is but 10¢ the cake S#AMpoo soaps, of which’a large part wastes demand no more, the pri t away. with exch day's ule, at your dealer's. Let your hair have the delight of a perfect shampoo. and chemically pure. Transparosa is a clear, transparent soap, every glint of light in whose amber depths sends back a message of purity to the skin. It is perfumed with a wonderfully delicate yet lasting attar of roses, which it took thousands of tests to perfect. Sylvan Toilet Talcum Powder is of exceptionally high quality, and light as thistle down. It is borated and antiseptic, and most beneficial in cases of chafed, irritated skin. sunburn, prickly heat or chapped hands. It affords a delightful aftermath to a shave or a bath, and is invisible on application. ao Xo other powder has ever approached it in licacy of fragrance. There are five odors— . carnation, lilac, heliotrope and sandal- It is sold’by all druggists. Try one. or better still, try all of these articles. Each is its own best advocate. And we are con. tent to abide by your judgment. Made by ARMOUR COMPANY Department of Toilet Soaps (72)