Life, 1910-08-25 · page 33 of 40
Life — August 25, 1910 — page 33: what you’re looking at
What you’re looking at
This page contains two distinct items: a book advertisement and a life insurance ad. **Left side:** Promotes J.A. Mitchell's novel "Dr. Thorne's Idea" (published by Life Publishing Company). The accompanying illustration labeled "Making a Clean Breast of It" shows a woman and man in conversation, likely depicting a scene from the book. The Baltimore American endorsement emphasizes the novel's protagonist, Steve Wadsworth, as a compelling character worth following. **Right side:** A full-page advertisement for Equitable Life Assurance Society positions life insurance as "old fashioned" morality—comparing it to traditional religion. The ad argues that responsible men should ensure their families' financial security (food, clothing, shelter) after their death through an insurance policy, rather than relying on the State or charity. It appeals to readers' sense of duty and self-reliance, inviting potential customers to contact an Equitable representative. Both items reflect early 20th-century American values emphasizing individual responsibility and family protection.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Thorne’s Idea By J. A. Mitchell Anthor ¢ iE LAST AMERICAN, AMOS JUDD, THE PINES ‘OF LORY, Etc., Ete. One Dollar, Net. , Not to become acquainted with Steve Wadsworth and follow him through the strange vicissitudes of his remarkable career is to miss intercourse with a human being of a kind rarely found between the covers of a book. - Baltimore American. LIFE PUBLISHING COMPANY, 17 West just Street, New York MAKING A CLEAN BREAST OF IT Old Fashioned Life Insurance— SIKE old fashioned religion—is what is needed to-day in this age of “isms” in theology—and fads and schemes in life insurance — Just the plain, old style theology in life insurance—a policy for the protection of the wife and children—so that three meals each day will be forthcoming—and clothes to keep them warm—and a place to sleep at night—to say nothing of the little pleasures of life—will be assured to them—just as you give them all these things now. Would you want someone else to provide for them while you are here? Certainly not! Would you want someone else—or the aggregate “ someone else” called the State—to provide for them when you will not be here? Of course not!\ So why not join an association of others who are determined to look out for their own—and who collectively are known as THE EQUITABLE LIFE ASSURANCE SOCIETY—and see to it, possibly at the cost of a little self-denial, that your family shares in the bene- fits provided by the Equitable in their hour of greatest need. \¥ That is to say, maybe you can join ¥ Maybe not. Already it may be too late for you! See THE EQUITABLE LIFE ASSURANCE man and find out: V First: Whether you can become a member of the Equitable Society. W Second: How little it will cost to put an Equitable policy between your family— not you, for you will not be here to pay the price of neglect and delay—and the thousand and one things which can happen to a man’s family when he is not here to look out for them, THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES “Strongest in the World”’ The Company which pays its death claims on the day it receives them Paul Morton, President, 120 Broadway, New York City AGENCIES EVERYWHERE! Nose in your town? Then why not recommend to us seme good man—or woman—to represent us there? Great ‘opportunities to day in Life-Insurance work for the Equitable, comicbooks.com