Life — August 18, 1910 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

15,000,000 Mark in Sight. ARE YOU A MENTAL SUBSCRIBER TO LIFE? BETTER HURRY UP Owing to the fact that we recently raised the limit of our thought subscribers from ten to fifteen millions, many people have assumed that there was no hurry, and that even when the fifteen million mark is passed we will probably raise it again. We beg leave to announce, therefore, that this is positively the last time the limit will be raised. Every would-be subscriber over the fifteen million mark will be put upon the waiting list, and will then have to take his chances with the rest of the outside world. We have now over fourteen million subscribers, and they are coming in on every thought wave at the rate of thousands a day. New subscribers should bear in mind that we close on Saturday at one o’clock, and that we do not keep open on Sunday. Last week in two hours we could have taken in a million new subscribers just among people who were sitting in church and had the time to concentrate during the sermon. Another thing: A great many of our thought sub- scribers have an entirely erroneous idea of the way we intend to use the great power intrusted to us. The manager of our Thought Bureau, Gee Ime Mit, is un- doubtedly the biggest man in this country. A tre- mendous responsibility rests with him. He realizes this fully. And so do we. But no one must assume that he is to be tempted away from the straight path of duty. For example, here is a letter just received. It is one among many: Dear Gee Ime Mit: ‘his country is passing through a very critical period. Why don't you get up a set of vibrations and send them broadcast among your representing as they do, the great majo voting element? Send out a message something like this: Tell Gee Ime Mit everything. If there is trouble in your particular locality, let him know full par- ticulars. What is the matter with Taft? How would you fix the tariff? Who would make the best president? ‘When this body of information has been re- ceived, just think of how valuable it will be to you! Why you can save the country—if you only willl Fervently youre; _$w—— With all due respect to everybody concerned, we desire to say that we have no present intention of sav- ing this country. This is all very well in its way, and we have no criticism to make of those who are already doing it, but our work is much more important than this. Cur sole business i? aot to disappoint our adver- tisers and readers, and we have all we can do to get out the best number of an imaginary LIFE each week. Our advertising rates are a mere bagatelle—only Onc Hundred Dollars a line, imaginary cash in thirty days, no preferred space guaranteed. In other words, our imaginary advertisers must take what position we give them, trusting in Gee Ime Mit to be fair to all. It’s an absurd idea, anyway, that in a paper like LIFE, pre- ferred position amounts to anything, for the truth is. that every line in the paper is read over and over again. For example, here is a vibration just received: Dear Life: Your last imaginary number was so good, that there isn't a thing left of it in my home. or to be exact, only a few ragged scraps of thought. Can't your thought bureau put out something more durable? We can't aflord to subscribe to mote than one copy, even if your price, ten mental dollars a year, is so low for what we get. Yours rF——yY We are glad to translate this letter, for the benefit of the few physical people who are unable to read it in the original vibrations. And for this reason: It shows that there is one man who understands the great principle upon which we stand. Silly and primitive minds have an absurd idea, that if it costs only ten imaginary dollars a year, it entails no expenditure to concentrate ten dollars for a moment, and become a subscriber. Our friend, for example, might get all the members of his family, in a second, to become sub- scribers, so that, when the imaginary paper comes in, no one would have to wait, and it would be worn out before it has been read by all. But he knows better. As we have before emphasized, primitive people do not understand the reality of thought. When you become an imaginary subscriber to LIFE in your mind, you are doing the real thing. When you send in ten dollars in your mind, you are performing a conscions act. If you don’t believe it, try the following experiment: Make an estimate of how much mental capital you have on hand: self-control, honest thoughts, real senti- ments, brotherly feelings, etc., and then, by concentrat- ing, start out to expend them all at once. You will find that you will be exhausted in no time. By sending in ten mental dollars to LIFE, however, you will receive from that moment a steady stream of vibratory wit and wisdom, to say nothing of the high- est class of imaginary advertising in the country. Address GEE. IME. MIT., LIFE’S Thought Bureau.