Life, 1910-08-18 · page 27 of 36
Life — August 18, 1910 — page 27: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising**, not political satire or cartooning. It's a 1911 advertisement for the Haynes automobile, published in *Life* magazine. The ad features an illustration of a luxury touring car and emphasizes value: the 1911 Model 20 costs $2,000—"a thousand dollars less than cars of equal quality." The pitch highlights engineering reliability, comfort features (larger interior, wind shield, lamps, speedometer), and invites potential buyers to test-drive and compare it against competitors. For modern readers: this reflects early automotive marketing when cars were luxury goods. The $2,000 price (roughly $65,000 in today's dollars) targeted affluent buyers. The emphasis on "proven design" appeals to wealthy consumers' caution about new technology. The urgency ("cannot afford to delay") and limited production claims are classic marketing tactics. This is straightforward commerce, not satire—*Life* magazine carried substantial advertising alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The 1911 HAYNES Greater Value, But Still $2000 Added refinement —even greater value than formerly —characterizes the Haynes assenger car for I9gIT. The essential features of construction, however, remain unchanged. The correctness of Haynes design has been proved by years of service. The 1911 car is the same handsome, roomy, luxuriously appointed machine that set a new standard of automobile value in 1910. It still sells for $2000—a thousand dollars less than cars of equal quality. But Haynes experience—the basis of the Haynes reputation— has shown a way for us to add still more to Haynes superiority. The 1911 Model 20 has 35-40 Horse Power. It has a larger, roomier tonneau than last year's model, longer wheel base— ment is not only com- that correctly reflects whole car. Every car to top, dust hood, etc., will be supplied [SIN heavier wheels, and a 114 inches. Its equip- plete but of a quality the excellence of the this year—in addition wind shield, lamps, with the famous War- ner Auto-Meter—known as the most efficient speed indicator ever put on the market. We want you to know this Haynes Model 20 before you purchase any motor car, no matter what the price. We want you to compare it part for part with any other car—to ride in it and prove by actual test its easy riding qualities, its responsiveness and power. Then we want you to note the completeness and quality of the equipment. In accordance with our usual policy, we will build only a limited number of the Haynes Model 20 for 1911. If you want to be sure of getting your car you cannot afford to delay your investigation. Write today for catalog and name of nearest Haynes dealer. We will also make a limited number of seven-passenger cars for 1911 for those who prefer a car of this size. HAYNES AUTOMOBILE COMPANY 218 MAIN STREET, KOKOMO, IND. comicbooks.com