Life — August 11, 1910 — page 2: what you’re looking at

What you’re looking at

# Detroit Electric Advertisement This page is primarily **advertising, not satire or political commentary**. It promotes the Detroit Electric automobile, manufactured by the Anderson Carriage Company in Detroit, Michigan. The advertisement features Thomas A. Edison (identified by portrait and signature), lending his credibility to endorse the vehicle. Edison's involvement suggests this is an early electric car, likely from the 1900s-1910s era when electric vehicles competed with gasoline engines. The ad emphasizes practical features: exceptional braking (five surfaces), foot controls tested at 45-degree angles, and range tests using Edison batteries (100-131 miles per charge). The copy targets safety-conscious buyers, positioning the Detroit Electric as a reliable, technologically advanced choice—with Edison's famous name as crucial validation.