Life, 1910-08-11 · page 2 of 40
Life — August 11, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It promotes the Detroit Electric automobile, manufactured by the Anderson Carriage Company in Detroit, Michigan. The advertisement features Thomas A. Edison (identified by portrait and signature), lending his credibility to endorse the vehicle. Edison's involvement suggests this is an early electric car, likely from the 1900s-1910s era when electric vehicles competed with gasoline engines. The ad emphasizes practical features: exceptional braking (five surfaces), foot controls tested at 45-degree angles, and range tests using Edison batteries (100-131 miles per charge). The copy targets safety-conscious buyers, positioning the Detroit Electric as a reliable, technologically advanced choice—with Edison's famous name as crucial validation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vt ‘ae The DETROIT is made entirely in our own shops with infinite as to choice of material and mechanical harmony. The DETROIT literature tells of fifty prac- tical advantages resulting from its flaw- less construction. For instance, take the safety. vital item of your hous Olin absolute control of the car under every condition of driving. Five braking surfaces, 80 inches more than any other electric, contribute to your There are foot brakes to each rear hub; one to the motor, op- erated by the controller; one to each end of the counter shaft, tested to operate on a grade of 45 degrees with a normal pressure of the foot. ANDERSON CARRIAGE COMPANY equipped with an EDISON A-6 Battery. These runs start from the EDISON factory at Orange, They cover routes over country roads and hills th New Jersey. The DETROIT has already made several of these © ranging from 100 to 131 miles on a single disch# of the battery. The final results of these tests will prove.conclusively th & pendability of the DETROIT and the superior mileag the EDISON Battery. Get the DETROIT Electric and the EDISON Books and about this splendid car and its wonderful battery. Dept. LM Detroit, Mi comicbooks.com