Life, 1910-08-04 · page 44 of 44
Life — August 4, 1910 — page 44: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. It features two full-page advertisements for Mennen's talcum powder products from the Gerhard Mennen Company (Newark, N.J.). The ads use **gendered marketing typical of early 20th-century advertising**: the top half targets men with after-shaving powder ("cool, fresh, smooth as-satin feeling"), while the bottom half markets to women with scented "Violet Talcum Toilet Powder" for the dressing table, emphasizing fragrance (Parma violets, orange blossoms, oriental scents). Both ads feature **photographic portraits**—a man applying powder to his face (top) and a woman with grooming supplies (bottom)—and employ the era's common advertising rhetoric of "world standard" and "superiority" to justify premium pricing. There is **no political satire or cartoon commentary** visible on this page. It is straightforward product advertising with sample offers (2 cents postage).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Of Course, It’s Mennens Mennen’s Borated Talcum Toilet Powder, after shaving, gives the face a cool, fresh, smooth as-satin feeling. ; Keep a box of Mennen’s on your dresser, and gg the after-shaving habit. Mennen’s is the world’s standard talcum powde It isa perfect toilet powder—both in materials anf methods of manufacture. 7 Ask for ‘‘Mennen’s"—and you can be sur that you are buying the fined toilet powder ever made. Sample Box for 2c. stamp} mas An indispensable article for a lady's dressing table is Mennen’s Violet Talcum Toilet Powder. It is delicately scented with the odor of fresh-cut Parma violets. It is a standard toilet preparation, backed by years of world-wide reputation. Sample Box for 2c. stamp. Any woman who tries Mennen’s and compares it with any other toilet powder, needs no argument to realize its superiority. Af all Druggists Gerhard Mennen Company 86 Orange Street Newark, N. J. MENNEN’S FLESH TINT, A PINK TALCUM—Not a Rouge. Sample Free. MENNEN’S NARANGIA TALCUM POWDER. Sample Free. Richly fragrant with the exquisite odor of Orange Blossoms. MENNEN’S SEN YANG TOILET POWDER. Oriental Odor. Sample Free. MENNEN’S erated) SKIN SOAP (blue wrapper). Specially prepared for the nursery. No-samples. . 5 > - ss “ = Gq, 2 y : BRYAN AY) a 141999 LER PORTNOY Mie ass 2 - ; ; & comicbooks.com