Life, 1910-08-04 · page 39 of 44
Life — August 4, 1910 — page 39: what you’re looking at
What you’re looking at
This page contains reader letters and advertisements rather than political cartoons. The dominant content is a full-page advertisement for **Makaroff Russian Cigarettes**, featuring a silhouetted profile of a man smoking. The ad uses a direct-mail marketing scheme: readers send a dollar bill with their name and address to receive cigarettes, with a promise to return the dollar if unsatisfied. This was a confidence-building sales tactic for an unfamiliar luxury product—Russian cigarettes marketed as "the choicest smoke of the old world." The smaller items are reader correspondence addressing Life magazine editors about essay submissions and military service. There's also an advertisement for Washburne's "O.K." paper fasteners at bottom left. **No political satire is present on this page.** It represents early 1900s consumer advertising aimed at middle-class "business men," emphasizing quality, exclusivity, and risk-free purchasing—marketing language that would resonate with the magazine's affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
————} ortant orkin From Our Readers . : : 8 oe eee e, : To All Those (Ce ; Prices itn: wer could ascorepiah ke : Who Haven't— great works here. However, I will not . 3 pe for so much, At least to me, i t Action! hor ‘ nevertheless, is the consolation of jhe ; knowing at with such a master in | od Pin a dollar bill to tellect_grevpling the subject we may ; thisad, writeyour name to the dawn of an era and address on the of brighte> things. é 1 To be ~-rious, Lie, one supposes, margin, send : i erdinaril). ihat when a writer con- ‘ me today—and wi idea that he considers ( : settle the cigaret ques- © dignity of good printer's tion for you forever—or e-metal_he nace also be A else I'll return your necessity of possessing nodicum of information dollar. subject with which his ( Just say whether you ned. Especially does as want four 25 acent moral Tesponsiaiiy ‘ boxes of Makaroffs, or seven an attack on another x . ; — ssort- and is to be dissemi- 15-cent boxes—or an a 5 ment — specify plain or cor nated by means of a medium that teaches thousands of readers. Evi- tip—and I’ll do the rest— dently the thought of no such respon- the whole transaction to be at my sibility entered the mind of the man | x risk. I am a business man—I like quick action. 6 pean i lines to which I have So do you—let’s get together. I would also like for you to point " MAKAROFF RUSSIAN CIGARETS out to me any other line of work or profession that is more intimately are made by connoisseurs—for connoisseurs—the concerned with the making of “ intel- choicest smoke of the old world, transported to ligent, patriotic, efficient citizens” than =a the new. I’ve been telling you the story of Makaroffs the army and navy of the United - for years—no doubt you’ ve read it and you believe it— States but you can’t smoke it. All the talk in the world is for enlightenment, deaf and dumb compared to a trial of the goods. Hiven M. Kenny, Now let’s get down to business. I’ve got a cigaret that fi Infantry will make good—or I couldn't afford to buy this space or E iy make any such offer. If you’re a business man, you'd willingly pay a good many dollars to settle the question of cigaret quality forever—if = ie you could be sure. I offer to settle it for you for a dollar One Explanation f = and to return the dollar if I don’t. I don’t want any cigarets back, either. Just smoke them 1 - ; up, and then, if you want the dollar back, just say soand Nhat do you take us for, anyhow? it will go back to you instanter—and no questions asked. Of course, your didn’t get any At essays If you want more Makaroff cigarets you can get them in your Collese Contest! Any one who p through your nearest dealer—he’s got them or can get would write an essay on his or her soy ame from his nearest jobber. J'll see that you're wie furny enough to be published You can’t lose on this. Tear this page out now, while m Lire had hctter resign and go some- 4 My you're thinking about it—enclose a dollar bill and the , where else MM trick is done. Send it to ' ninute! Why don't you — : something for writing "3 55ef fog? 7A at a CaHtarrnn 7350 pet 100, say on some other col At your deal At your dealer's or by mail or by mail. Meil address, 95 Milk Street—Boston, Mass. Micu., May 19, 1910. Dear Le lege than our own? You would have An Order to double the office force to handle the returns and appoint a special commit- tee to try and decide which one was Sr. Louris Orpverin’ Co., — St Dear Sirs:—Well, bein’s hayin’s over really the funniest. an’ I got a little left over after payin’ Really, we aren't dull, only inclined the bills, thinks I writ down ther fer to be loyal, and it's too big a sacrifice some new duds fer the old woman and COMPACT STRONG Ne Shopies, NEVER! Try us on something else! you" fellersi whsta) ocnper tibia ibe: cttredemark "C.K." stamned on cerry fastener. Very sincerely yours, you send: IE TeNeTalonpeierdcraniie cae ‘laSonen. Send 10: or tample box of 50, assorted. booklet free. J iberal discount tothe trode. L. J. R,, 1910. and de only one which was on the page an costs 2.94c. An,say please send all Mfg. Co., Syracuse, N. Y., U.S. A. Spicy Wottasrox, Mass. June 30, 1910. (Continued on page 208) 207 comicbooks.com