Life, 1910-07-28 · page 34 of 40
Life — July 28, 1910 — page 34: what you’re looking at
What you’re looking at
This page combines advertisements with literary promotion, primarily showcasing *Scribner's* fiction magazine's August issue. **The Cartoon**: "Ingratitude, The Modern Version" depicts a woman rejecting romantic gestures (violets, moon vows) in favor of a "Rad-Bridge" playing card game—satirizing how modern women prioritize practical entertainment over traditional courtship sentiments. The joke plays on shifting female interests away from Victorian romance. **The Advertisements**: Philip Morris cigarettes and Rad-Bridge playing cards occupy the left side, using gender-coded appeals typical of 1910s marketing. **The Main Content**: The right side advertises *Scribner's* Fiction Number, listing prominent authors including Richard Harding Davis, Theodore Roosevelt (describing an African lion hunt), and George Meredith. This represents *Scribner's* as a prestigious literary magazine featuring established, respectable male writers—positioning it as serious American literature. The page reflects early 20th-century attitudes toward modernizing gender roles and the marketing of both consumer goods and "highbrow" literature to educated middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Y Those who are not smoking enjoy yours. CAMBRIDGE 25c in boxes of tea AMBASSADOR the after-dinner size SOC Philip Morris ORIGINAL ONDON Cigarettes INGRATITUDE, THE MODERN VERSION “It's well to sing of violets blue And to swear by the moon you'll be But it's ‘Rad-Bridge’ for mine, Bing of that and I'm thine; If you love me SILK VELOUR PL. jens than cost) wecares aa ridge W bist accessories with ew Iustrated catalog. Address Dept. In Radcliffe & Co., 144 Peart 8t.. New York, and Leadon, EC. LA P. FAM al Percy Mackaye’s New Mask Crosman’s summer tour in his “ Anti: — Percy Mackaye, tired of coquetting Matrimony,” a satire on Ibsen and the with the Tragic Muse, has turned his problem play in which the representa. attention to comedy, with modern tives of “advanced ideas” are made American themes. From the West to caper nimbly to the jig-tune of Mr, M: come encouraging reports of Miss (Continued on page 163) - 2 a — =— — —— to. — — — vit anc THE BEST SHORT STORIES ® at . for of the year are in the He shit FICTION NUMBER | = (AUGUST) 3B SCRIBNER. Richard Harding Davis contributes a story of remark fact able power and dramatic intensity—A Question of Latitude Fro E. W. Hornung, creator of the famous Raffles, tells a ston are of villainy and heroism in which a chauffeur plays a leading part- The The Man at the Wheel Stories by Alice Brown John R. Spears Dorothy Canfield Gerald Chittenden John Fox, Jr., author of “ The Little Shepherd of Kingdom Come, describes a journey On Horseback to Kingdom Come—a region he hal never before visited. It has all the charm and romantic color of his fictia A very notable feature of this number will be GEORGE MEREDITH'S The Sentimentalists—An Unfinished Comedy Maurice Hewlett’s Rest Harrow THEODORE ROOSEVELT’S account of the great LION HUNT by Nandi spearmen is one of the me‘ vivid and dramatic episodes among his African experiences CHARLES SCRIBNER’S SONS $3.00 a year; 25 cents a number. — comicbooks.com