Life — July 21, 1910 — page 6: what you’re looking at

What you’re looking at

# Analysis This is a **Packard Motor Cars advertisement** from 1911, not satirical content. The ad features an illustration of an early automobile and uses the slogan "Ask the man who owns one" — a marketing appeal to consumer testimonials as proof of quality. The image shows a luxury touring car typical of the era, with open seating, large spoked wheels, and prominent headlamps. The tagline suggests that satisfied owners themselves provide the best advertisement. The Packard Motor Car Company, based in Detroit, Michigan, was positioning their vehicles as premium automobiles. This represents early automotive advertising targeting affluent buyers who could afford luxury cars during the pre-mass-production era.