Life, 1910-07-21 · page 35 of 40
Life — July 21, 1910 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising** for the Pennsylvania Railroad and White Rock water, with a small decorative emblem (the "Order of the Golden Fleece" — an ornamental heraldic design, not political satire). The Pennsylvania Railroad bulletin makes a straightforward business pitch: their trains offer three selling points—**Safety, Comfort, and Speed**. It boasts that business travelers can leave New York at 3:55 PM and arrive in Chicago by 8:55 AM the next morning, highlighting modern steel coaches, Pullman cars with amenities (barbers, libraries, dining cars), and reliable equipment. The **Calox tooth powder ad** (upper left) uses the marketing phrase "The Oxygen Does It!" to claim superior cleaning. There is **no political cartoon or satire here**—this is a standard early 20th-century advertising page. The rooster illustration (bottom right) appears to be merely decorative branding for White Rock's slogan: "American Water for American People."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“RSE PENNSYLVANIA RAILROAD Bulletin. Clean teeth never decay rest approach to perfect cleanliness of the teeth There are three prime considerations in railway trans- Draggists, 25 Cents, ‘ le and Booklet free on request. portation. NEW_YORK SAFETY The standard railway first of all seeks to safeguard its passengers. This is accomplished by the use of heavy steel rails and a rock-ballasted roadbed; by a regiment of experienced track repairers always on the job; a reliable signal system; a high grade of equipment, and enginemen who are ever alert. COMFORT A perfect roadbed and high standard equipment also pro- mote comfort. The new steel coach is both safer and more comfortable than the parlor cars of the last century; while the Pullman cars of the Limited trains, with their bath rooms and barber shops; their obliging attendants; their ladies’ maids and stenographers; their electric lights, libraries, current literature, drawing-rooms, observation parlors and buffets and the dining car service, afford the conveniences of the best hotels. SPEED wtious 7 The banker, the lawyer, the business man leaves New York Pleat ! : on the Pennsylyania “ Special”’ at 3.55 P. M. to-day and arrives ar he f in Chicago at 8.55 to-morrow morning. This is speed. It is tthe D the result of all the combined efforts in track, signal and motive ym he S a power construction, and in alert and skillful operation. It is gh he the climax of the experience of the progressive railroad man. pre: im at ne Seice orxweteotsewpeeeex The Pennsylvania Railroad, with its rock-ballasted line i between New York and Chicago, and its limited trains, affords the greatest degree of safety with absolute comfort, and the quickest time. And it is a scenic route besides. WhiteRock American Water for American People Wi EDGEWISE