Life, 1910-07-21 · page 31 of 40
Life — July 21, 1910 — page 31: what you’re looking at
What you’re looking at
This page contains two separate advertisements and one cartoon. **The Advertisements:** - **Clic Basscrafter's Portable Shower Bath** (left): A practical bathroom fixture ad emphasizing convenience and durability—marketed as an affordable luxury at $10.75. - **The Jericho Horn** (right): An automobile horn advertisement arguing for "real signals" over loud, discordant ones. The text advocates for legislation prohibiting offensive car horns, positioning the Jericho Horn as a genteel alternative that "warns and mildly persuades" rather than offends. **The Cartoon:** A single-panel joke showing two men in hats discussing an apartment. One says he fears a flat would be "too small" because "I might want to grow a beard." The humor lies in the absurdity: growing a beard requires only facial hair space, not apartment space. The joke satirizes either vanity about appearance or perhaps critiques people's impractical reasoning when renting—using trivial personal concerns to justify needing larger (and presumably more expensive) living quarters. The cartoon's exact satirical target beyond the general humor is unclear from the image alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: — Which Will You Have? What Does Your Bathroom Lack? Have you any sound reason for denying yourself a Shower Bath when a good one (our No. 5004 as illustrated) costs only $10.75? Delivered East of the Mississippi or North of the Mason and Dixon Line, either direct or through your dealer. “| GheBaiiahts A NEAR Signal rae fi) Portable Shower Bath —or— 10 minutes and a screw driver will putit up over your tub ready for use, Itisinstantly connected oF Gisconnected with the faucets, complete with rubber or duck curtain as preferred; six feet of connecting tube, not ordinary white rubber tubing, but built like anautomobile tire. Metal Parts made of heavy nickel oa high brass willlast a lifetime. Special revolving and oscillating curtain ring, a feature that makes it diferent from and better than any Portable Shower youever had, Remember that the Shower Bath is the oaly correct one for cleanliness. It means com- Summer and fewer coldsin Winter. Once you rienced the advantage of the Shower Bath vonder how you ever got on without it. ChecBeassceafters make other necessary articles for your bathroom, and to Impress tbeir trade mark on your memory would Uke to send you a good Tooth Brush Holder. Our book, “Successful Suggestions for Your Bathroom.”* foes with It, As this offer is limited erie now. A REAL Signal Legislation and Popular Sentiment, everywhere, are | working in unison to prohibit the use of motor car signals which utter discordant and offensive noises. Such signals fail of their purpose, in that they offend and affright. A real signal warns, and mildly persuades. The Jericho Horn Is a Real Signal sunshice ys lat nochle « fj J. P, EUSTIS MFG. CO. Dept. M, 92-100 North St., Boston, Mass. Lin; Easily put up or taken down, 4screws hold it firm on wall, It is effective, and in no sense offensive, unlecs maliciously abused. It fully meets the necessities of the Automobilist — while duly respecting the rights of the public. PRICES | ® 8 @ O According to size Get in Right Say “JERICHO” to your dealer, and be popular Prospective Tenant: Xo, 1'M AFRAID THIS FLAT WOULD BE T00 SMALL. I MIGHT WANT TO GROW A BEARD,