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Life, 1910-07-21 · page 14 of 40

Life — July 21, 1910 — page 14: what you’re looking at

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Life — July 21, 1910 — page 14: Life, 1910-07-21

What you’re looking at

This page satirizes the early 20th-century "Fletcherism" dietary movement, which promoted slow, methodical chewing and strict eating discipline for health. Life mocks this by inventing a fake "Society of Reckless Eaters" with the motto "We do as we please." The satire works through ironic testimonials from fictional members claiming that abandoning dietary restraint actually improves their health. A formerly nervous dyspeptic becomes "able-bodied"; a Fletcherite disciple escapes "secret shame" by eating corned beef and cabbage freely; a man recovers by indulging in steaks, watermelon, and oyster patés instead of following rules. The cartoon (bottom right) appears to show well-dressed men at an upscale restaurant, likely contrasting fashionable dining with the movement's philosophy. The joke: by pushing health-obsession to absurd extremes (claiming recklessness cures ailments), Life ridicules both fad diets and the anxiety surrounding food consumed by health-conscious readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Society of Reckless Eaters A New Movement, Destined to Have Eventually a Large Following W* are glad to announce that R. E. branches are now being formed in all the principal cities of the Union. It will not be long before we shall be on a firm gastronomical basis everywhere. As there are still some people here and there who do not understand the impor- tance of our great movement, we will say briefly that its object is to bring together those who don’t care what they eat, who would rather not live too long, anyway, at the sacrifice of their comfort, and who have made up their minds to be reckless about their health. Our motto is: “We do as we please."’ Letters and testimonials continue to come in from all parts of the country. For example: Dear Friexp: Two weeks ago I joined the Society of Reckless Eaters. Up to that time I was a Fletcherite and gloried in it. I led a life of secret shame for months. At present I am having the time of my life. Been living on corn beef and cabbage, sausages, buck: wheat cakes, apple pie and cucumbers, and bolting them down. Never felt better in my life, Yours, Deak Oto R. E,: T have just discharged my family doctor and three. specialist Also. thrown” ty Stomach pump out of the window. Up to ast week I was a thin, nervous wreck, with a pain in my stomach ‘and a dying-by-inches feeling. Now Tam doing business at the old stand. When T began I didn't expect to live three days, but made up my mind I would have everything 1 wanted during the short time left. “Maybe I'll break down to- morrow, but I'don't care. No time.to write mare. I sce a large, elegant, tough-looking strawberry short-cake on the horizon, It's be- tween meals, but it doesn't matter.” T-don't care. Maybe you'll never hear from me again, but if you don’t, you'll know that I died happ ‘ours with a hearty appetite, Dear Society: Tam a married man and live alone with my wife, Recently I persuaded her to join the great R.E. After we had read your prospectus T ventured on an idea that had long lain dormant in my mind, but which I had never dared to broach before. We have started and it works splendidly. In_ short, it is simply this: We don’t have any more regular meals. using the time spent in other more profitable ways, Instead, we keep one servant. and in the butler’s pantry we have a lay-out of everything we like. This is re- newed every day. All T have to do when I feel hungry is to go out and take what I “APE * please. Wife does the same. No more wait- ing on the table. No more fuss. Only cat when we feel like it—all hours of day and night. Servant takes care of rake-off. Not half the trouble for her. Result: No servant problem and domestic peace. Come on and have a square meal with me at 1 a.m. ‘ours, [, Deak Sirs: hrce weeks ago I was a dyspeptic crank Now I am an able-bodied citizen. When i joined your movement I did it in fear and trembling. I had an idea that I would live about forty-eight hours, but I made up my mind to die game. I started in to eat just what I pleased. I had steaks and chops and watermelon, and fresh biscuits and scollops, and bananas, and green corn, and. apple turnovers, and oyster patés. Well, do you know, after I had kept this up fora day or so and began to get back my strength. 1 no longer had a craving. I just naturaily let down. Now I don’t care for more than two meals a day. Every one else in town is fol- lowing my example. We are forming a, branch and will send you names by next’ mail. Medical profession up in arms. Yours lustily, Letters like these are being received by every mail, In the meantime, for the benefit of those who have not followed our great movement, and do not under- stand its real meaning, we give a few extracts from our rules and by-laws. As soon as you join the society, get a list of all the books which contain rules about dict. Look these books over anil do just the opposite from what they’ say. Don’t be afraid. Be ready to face death if necessary, but make up your mind you will eat what you please. Think of all the things that you ha been told are not good for you, and start right in on them. See how many wicked germs you can absorb into your system within a given time. Never walk when you can ride. Never go to bed if you want to sit up. Go to sce a doctor occasionally to test yourself. Find out what he recommends and do the opposite. Eat and do everything that you please. P. S. We do not publish a magazine. If we did, we should advise every one not to read it, so what would be the use? Dry Cleaned Them “ HY is your grandpa’s face band- aged?'’ asks the lady next door. “He was sleeping in his big chair, explains the little girl, “and Willie turned the nozzle of the vacuum cleaner against his whiskers."’ THING of beauty is (sometimes) a jaw forever. “TIS, HERR PROFESSOR, IS ONE OP OUR MOST SUCCESSFUL AND FASHIONABLE RESTAURANTS. “ PASHIONABLE—YES; BUT NOW, IF WE REGARD FOOD AS FUEL FOR THE GEN- ERATION OF USEFUL ERGY, is 1T SO successful? ’’ comicbooks.com