Life — July 14, 1910 — page 2: what you’re looking at

What you’re looking at

# Pierce-Arrow Motor Car Advertisement This page is primarily **advertising**, not political satire. The image shows a Pierce-Arrow motor car displayed at what appears to be the New Theatre in New York City, with well-dressed crowds gathered around it. The "Pierce-Arrow" text overlaid on the theater's upper facade represents the brand name prominently featured in the display. The caption credits "THE PIERCE-ARROW MOTOR CAR COMPANY, BUFFALO, N.Y." and notes it is "Licensed under Selden Patent." This is a product advertisement showcasing an automobile at a public venue, likely from the early 20th century when motorcar exhibitions were significant commercial and social events. The crowd's formal dress suggests this was a prestigious display targeting wealthy potential buyers.