Life, 1910-06-30 · page 40 of 41
Life — June 30, 1910 — page 40: what you’re looking at
What you’re looking at
This is a straightforward **advertisement**, not political satire. It appears in *Life* magazine from June 30, 1910, promoting two Williams shaving products: a shaving stick and a shaving powder. The ad makes product claims typical of early 20th-century marketing: the shaving stick won't "smart or dry on the face," and the powder produces an "instantaneous" lather comparable to their soap. Both products come in distinctive hinged-cover boxes shown in illustrations. The page includes a mail-in offer for samples (four cents in stamps) and lists other Williams products—talcum powder and toilet soaps in various scents. There is no cartoon, political reference, or satire present; this is purely commercial advertising designed to promote personal grooming products to male readers during the Edwardian era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—————— ee June 30, 1910 Williams tz “The kind that won't smart or dry on the face” You may shave often, you may shave close, you may expose your face to wind and sun, but you cannot get beyond the tender, soothing qualities of the lather of Williams’ Shaving Stick. Both Williams’ Shaving Stick and Williams’ Shaving Powder are put up in the William's famous Hinged-Cover Box. Samples of either Williams’ Shaving Stick or Williams’ Shaving Powder mailed on receipt of four cents in stamps. Address The J. B.Williams Co., Dept. A, Glastonbury, Conn. Ask your dealer for Williams’ Talcum Powder (two odors, Violet_and Carnation) and for Williams’ Toilet Soaps, Jersey Cream, Violet, Lilac, Can pi / / p Pb g Powd HAKE a little on the moist brush and apply the brush to the face, The lather is instantaneous—the same emollient, creamy and satis- fying lather that has made Williams’ Shaving Soap famous, It is still Williams’ Shaving Soap, though in powdered form. aie comicbooks.com