Life, 1910-06-30 · page 4 of 41
Life — June 30, 1910 — page 4: what you’re looking at
What you’re looking at
This page from *Life* magazine is satirical editorial content, not a cartoon. It mocks the magazine's own "Mental Subscription" department—a fictional service offering imaginary subscriptions sold through thought alone. The satire targets New Thought and mentalist movements popular in early 20th-century America, which claimed consciousness could materially alter reality. *Life* absurdly promotes "mental agents" who can establish subscriptions purely through visualization and "vibratory" mental acts, requiring no physical payment. The joke satirizes both the gullibility of subscribers believing in such pseudoscience and the magazine's own commercial desperation. The self-aware humor—admitting the scheme doesn't work but promoting it anyway—critiques the era's credulity toward mental-power fads while poking fun at magazine marketing tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STILL COMING IN OUR MENTAL SUBSCRIPTION LIST GROWING TO IMMENSE PROPORTIONS. Over a million new subscribers this week. The total list is now 4,188,346—and still growing. We should like to have one thing definitely understood, however. This department can have no connection with any other department of this paper. There seems to bea misconception on this point. _ For example, an old sub- scriber sends us the following (real) letter: “Just send me back my real five dollars, and I will become a mental subscriber atonce. Ihave read your new mental offer, and it impresses me very much. What's the use of spending real money when you can get some- thing for noching?” Our friend is laboring under a very natural illusion. He doesn’t understand, but we shall endeavor to make it clear to him. It’s a subtle thought, but very interesting and important, and we hope that he and all others who are in doubt will have the patience to see the real idea back of it. Which is simply this: Every human being lives two lives, namely, a materialistic, physical life, and a deep, far- reaching mental life. What we shall do eventually is to merge these two lives into each other. But not yet—not quite yet. In time, everything will be mental. Our printer's bills will be mental, and when one of our best artists comes in—or rather, vibrates—a fine, dramatic picture, he will be paid mentally. But not yet—not quite yet. Unfortunately, they still demand payment in base materialistic coin of the realm. At present, then, we have no immediate connection with other departments of this paper. And so to our friend who has written us, we say that, if he is going to reason that way, we might just as well ask all of our mental subscribers to send in a plain, every day check to the other department. It’s a poor rule that doesn’t work both ways. We don’t have to run this department at all. It’s only a concession to base materialism. Our Real (by ‘‘real”’ we mean, of course, the mental) department is bigger than almost anything you can possibly imagine. It is only bounded by the confines of the imagination. We are just running this faint physical reflection of it in our coarse materialistic columns in hopes that our materialistic friends may eventually work up to the true «mental plane. In the meantime, we are somewhat shorthanded, .and we issue the following call: TO NEW THOUGHTISTS OR MENTICULTURISTS EVERYWHERE! LIFE wants mental agents to work up imaginary sub- ‘Scriptions. Easy mental money. You can sit in your own home and do the work. mother can do it, between times. You can make an imaginary fortune at it in no time. Young women will be gladly welcomed at this office. ‘(You don’t have to come—just send in your thought ap- plication to our Mental Subscription Department, and we will detail your duties. Don’t start out on your own hook, without first com- Any municating with us. Everybody must be assigned a ter- ritory. Two of our mental Plainfield agents got into a lot of vibratory trouble last week because they went ahead and concentrated on the same territory. Young and vigorous minds wanted everywhere. No broken down intellects need apply. We can use a few able-minded Christian Scientists. The work is simple and easy, and ot a tax on the sub- liminal self. Our office cat brought in nearly a hundred subscribers last week by sitting on the last bound volume of LIFE and concentrating in space. Purely unconscious on her part, but it only illustrates the Great Fact. Every application to be a subscription agent should have the applicant’s name and address plainly written (men- tally) in the upper left hand corner. Otherwise great con- fusion may result, especially as we have thousands an hour to sort out. Remember that every mental act you commit is more real than any coarse materialistic act. Therefore, if you mentally put your name on the right hand corner, it can- not be erased. Our mental filing system is a great success, but it has its limitations. LIFE offers to its mental agents opportunities that no other periodical in this country can approach. Our cir- culation is unlimited, and we have got such a good start that no one can catch us. Before mentally subscribing—if you would rather do it that way—you can request us to vibrate a list of our com- ing special numbers, and we will gladly do so. Then, after you have looked them over in your mind, you can send in your subscription. Remember, in sending in a mental subscription, always to use our regular form. These are furnished on thought application. We have just received the following vibration, which, for the benefit of our materialistic readers, we translate into ordinary base words: Dear Sirs: Last week I subscribed mentally to Life, and find it all that you claim, with one exception, and that is, thai there are no advertisements in it. Half the fun of reading Life is in its ads. Just be- cause we lead a mental existence, why do you omit such an important part of the paper? We beg to inform our friend that he is mistaken. On looking up his subscription, we find that at the moment he concentrated to send it in he had just been reading some fake ads in a religious weekly, and had an uncon- scious mental impulse against all forms of advertising. The result was that his order 'was filled without our great advertising mental supplement. We have remedied the matter, and sent him on by special mental delivery all the back advertising supplements. This teaches us that, even in our thought, we should never permit hasty impulses against any form of adver- tising, no matter how bad it is. Don’t delay. Your whole mental existence may depend upon your subscribing to LIFE mentally. Lead the imaginary five dollar life. It pays. | | comicbooks.com