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Life, 1910-06-30 · page 34 of 41

Life — June 30, 1910 — page 34: what you’re looking at

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Life — June 30, 1910 — page 34: Life, 1910-06-30

What you’re looking at

This page is primarily **advertising** rather than political satire. The main cartoon shows a man in a telephone booth labeled "Phew!" — illustrating the joke that unventilated phone booths were hot, smelly public nuisances. The **Sturtevant Ventilating Set** advertisement promotes an installation to solve this problem, priced at $50 per booth. The page also features a literary essay ("The Literary Zoo") about critic James Hunecker, using extended insect metaphors (comparing him to a bumblebee) — typical of Life magazine's intellectual humor. A separate advertisement offers a women's garment at discount ($4.95, regularly $7.50) from Woodward & Ace. The **Bromo-Seltzer** ad at bottom promotes the headache remedy. The satire here is mild and domestic rather than political — poking fun at everyday inconveniences and contemporary literary figures rather than addressing major social issues.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The hot, bad-smelling, unventilated telephone booth is a public danger. The installation of a Ready-to-run Ventilating Set on every booth (as shown in the picture below) diffuses a steady supply of pure, cool air The Sturtevant Set docs not disturb the users of the telephoneat all; our patented device prevents the escape of sound into the room or into neigh boring booths. ‘The ventilator supplies air for one or more booths, completely changing the air ev- ery few minutes, thus keeping the booths coo/ and doing away with the conditions most favori germ'life. It runs from any electric fixture very low cost for operation. Complete equipment, de- livered anywhere in United States, ready for install ing, one booth $50. When booths are together, two booths, $80; three booths, $100; four booths, $125. The Sturtevant set isa per- fect device for ventilating and cooling offices, kitchens, clos- smoking - rooms, boat- cabins, lodge-rooms, laborato- ries, toilet-rooms, etc. Site A, 825; B, 808: C, 863; delivered in U.S. For facts about ventilation and further details serite for booklet L- Donteactors, ad Power Companies 0 B. F. STURTEVANT COMPANY, Hyde Park, Mass. ford RANCH OFFICES: 0 Chercb St, Hardware “ERE The Literary Zoo A Promenading Impressionist Now that the Book picture paper for the more t is our on! terary masses ever to turn the we love and learn the latest gossip about these Mr. adorns mn. Of res Huneker—whose port May te tl nber—is not. He all and brillia the of wspaper sles to discourse with a requeney selection ¢ ject impossible too Luckily anonymous contributions to the ull tco hastily read by the tired man of journalistic m busi lette eventually collected by the Scribne May In the and thy ok covers, liter put between transformed into re for er per- mi sens who do not recognize the thing unless it is put up in familiar packages. One shudders (it that two or thre ilies. Tu * Chronicle a editorial cc may he even will share our emotion) YW WOODWARD & ACE, 500 Fifth Ave., New York. Columba Vek Pitches F comic contorti OUT Special Offer This Garment at $4.95 Regular Price, $7.50 Free “A Glin be number we find ures in the New If ise the wor sts on the ill ing hastily back « Comment,” putor with a decorative find we find ai in imagining what might or might not abulary endeavoring to character become of the great mass of contem- ize our Promenading Impressionist porary critical comment were it not “Mr. Huneker is not teacher,” we for one or two of our daily new are tol still le is he a philos papers. On the weeping willow tree pher. He is a large, brigh 1. would hang the harp of Apollo's re porter, at least. Right glad we are. acquisitive all the a: d restless bumblebee indeed! Bombus Penn too, that the Seribners are doing for Bumblebee, Mr. Huneker what other discerning sylzanicus, we suppose. Mr. Huneker publishers long ago did for Sainte- may be hymenopterou is think Reuve. in brushing up the crumbs of able. But surely he belongs to the his “Causeries" in the Monitenr and higher order of Apidse; than his no Constitutionel, slong with the débris i rer honey comes out of Hybla. We of coffee and rolls, and making them a feel sure that M. Macterlinck will repast for posterity, agree with us, and for good cause Whether the Bookman is grateful It is true that in his promenades i for “Promenades of an Impression from flower to flower our critic occa ; ist” we are unable to decide. Its sionally lingers with certain flora more } motto from the m I lovingly than we ourselves would do am a bookman "—has ni : Thus he recently remarked of “the } the title page since Professor Peck woman of exotic beauty” who looks completed his Eneyclopedia and went at us from Mr. Steichen’s painting, ” The to work book. x Mr. Munsey on the Serap Has it ceased to be academic? (Con HEADACHES 10c., 2Sc., S0c., and $1.00 Bottles. Lotus Sereen”: ed on page 1206) comicbooks.com