Life, 1910-06-30 · page 2 of 41
Life — June 30, 1910 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward advertisement for Michelin Tires, published in *Life* magazine. The page presents three circular panels showing the evolution of Michelin products across nineteen years: detachable bicycle tires (1891), pneumatic automobile tires (1895), and racing vehicles (1910). The ad emphasizes Michelin's innovations and market dominance, claiming they produce over 50% of world tire production and have won 95% of speed and endurance contests. The famous Michelin Man mascot (the character made of stacked tires) appears at the bottom. The advertisement highlights manufacturing facilities across France, England, Italy, and New Jersey, positioning the company as a global leader in emerging automotive technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1891 Detachable bicycle tires were Pneumatic Automobile Tires were All important speed and endur- first produced by first produced by ance contests are invariably won on Michelin “As Usual” Michelin “As Usual” Michelins “As Usual” CHEL TIRES Michelin invented the pneumatic automobile tire away back in 1895 and to-day produces more than 50% of all the tires made in the world. Michelin invented Anti-Skid Tires in 1905. The Michelin Steel Studded Leather Tread Anti-Skid prevents skidding and protects the envelope without destroying its resiliency. Michelin invented Demountable Rims in 1906. In the essentials of simplicity, ease of operation, light weight and security Michelin Demountables have never been equalled. The superior quality and dependability of all Michelin products have created a standard that has endured for seventy-eight years. MICHELIN TIRES HAVE WON 95% OF ALL THE WORLD'S IMPORTANT SPEED AND ENDURANCE CONTESTS SINCE MOTORING BEGAN. IN STOCK THROUGHOUT THE UNITED STATES and in every country in the world where cars are used. Michelin Tire Company, Milltown, New Jersey FACTORIES FOUNDED IN CLERMONT-FERRAND, FRANCE, !832—LONDON, ENGLAND, 1904—TURIN, ITALY, 1906 —MILLTOWN, NEW JERSEY, 1907 comicbooks.com